…Pocket-sized CS 1504 Consumer Memory Scanner enables consumers to scan
A bar code scanner small enough to fit on a keyring, powerful enough to
make purchases and gather information with one scan of a bar code, and
ideal for tomorrow's pervasive consumer scanning applications will be
demonstrated by Symbol Technologies at CeBIT this year.
While Web access has given customers the freedom to shop anytime, the CS
1504 Consumer Memory Scanner gives them true mobility to shop anywhere. It
enables customers to capture bar codes on retail merchandise in order to
create a shopping list,
purchase an item or simply link to the web for further content about the
item of interest.
Anyone can use this pocket-sized scanner to read bar codes found on
merchandise or in catalogues from virtually anywhere. Small and
lightweight enough to fit in a pocket or handbag, customers can use this
scanner at home, in the store, or on-the-go. It makes routine tasks, such
as reordering groceries or office supplies, quicker and easier than ever
before. It's also ideal for list-making and gift-registry applications.
Retailers who embed bar codes in print advertisements, brochures or on
merchandise are converting the printed page into a two-way communication
channel between them and their customers - creating fast, efficient
order-entry and reducing the need for expensive, labour-intensive call
When used with an Internet/intranet store kiosk, the CS 1504 doubles as an
in-store, mobile-shopping tool. Shoppers can also use it to scan items for
further information on price, availability, features, rebates, special
offers or similar products. Merchants can respond with one-to-one
With the CS 1504, customers simply point and click. Any bar-coded item is
quickly and easily scanned and captured. Up to 150 codes can be stored in
the internal memory and removed by the user at any time. Captured bar
codes are easily uploaded to a host application via cable connection.
Plus, the CS 1504 also acts as a tethered scanner when attached to a host
It's the ideal portable device to scan traditional bar codes and the new
class of web codes, Scanlets™, as demonstrated recently by AirClic.
AirClic directly connects consumers to specific web sites for products or
services they see in print or in a store. The systems enables them to
place orders, find information, make purchases and manage everyday tasks
and transactions, such as paying bills.
The CS 1504 Consumer Memory Scanner enables consumers to instantly connect
to a transactional database, which then connects them to exact web sites.
Its functionality includes scan, delete and clear, and a time/date stamp
for each scan. To retrieve the data contained in the scanner, the CS 1504
synchs up to a computer, and uploads the data stored in its memory,
enabling consumers to locate additional information about the product or
services of interest.
"With the power of scanning in the hands of the consumer, all kinds of
transactions can be made commuting from the train, on the football field
or in the doctor's office," said Tomo Razmilovic, president and CEO,
"The Consumer Memory Scanner addresses the mobile needs of consumers who
are looking for convenient ways to maximise their time, and the needs of
retailers who want to link traditional customers to their e-business
operations or target consumers who do not shop in their brick and mortar
Symbol Technologies, winner of the USA National Medal of Technology, is a
global leader in mobile data transaction systems, providing innovative
customer solutions based on wireless local area networking for data and
voice, application-specific mobile computing and bar code data capture.
Symbol's wireless information appliances connect the physical world of
people on the move, packages, paper and shipping pallets, to information
systems and the Internet. Today, some 10 million Symbol bar code
scanners, mobile computers and wireless LANs are utilised worldwide in
markets ranging from retailing to transportation and distribution
logistics, manufacturing, parcel and postal delivery, government,
healthcare and education. Symbol's systems and products are used to
increase productivity from the factory floor to the retail store, to the
enterprise and out to the home. Information about Symbol is available at
About AirClic Inc.
AirClic Inc.operates an open system that provides the technology and
infrastructure that transforms any portable Web device - a cellular phone,
personal digital assistant, or a two-way pager -- into a simple remote
control for thousands of business and consumer applications.
Using the device to scan (ONE-SCANÔ Technology) a bar code, the user goes
directly to a relevant Web page, application or stores the bar code for
later use - allowing the user easy access to information, to perform
transactions, or to use a specific application. This is done through
AirClic's ClicThru™ switch and bar code registry which connects a
particular bar code to Web pages deep within sites that have the right
information or transaction capability. AirClic performs this function for
a number of bar codes - most importantly EAN/UPC/JAN and a proprietary
small bar code, a Scanlet™, which, when leased from AirClic, allows
businesses and individuals to fully control the specific Web page that
particular users will be directed to in the registry. These codes can be
printed on product packages, as they are today, as well as a full range of
print media. AirClic provides tool kits and access to Scanlets™ to
applications providers, corporations and individuals to allow them to
develop a wide variety of consumer, business or proprietary applications
globally - for direct sales management, learning, purchasing,
replenishment, bill paying and more. For more information, visit
Also, visit http://www.airclic.com/partners/index.html
information regarding AirClic application development.
Karen Daniell/Rebecca Irani
+ 44 (0) 1753 790700
Symbol Technologies EMEA
+ 44(0) 118 9457427
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