SYMBOL TECHNOLOGIES' CONSUMER MEMORY SCANNER LINKS THE WORLD WITH THE WEB Thursday 22 March 2001 PDF Print …Pocket-sized CS 1504 Consumer Memory Scanner enables consumers to scan anywhere, anytime… A bar code scanner small enough to fit on a keyring, powerful enough to make purchases and gather information with one scan of a bar code, and ideal for tomorrow's pervasive consumer scanning applications will be demonstrated by Symbol Technologies at CeBIT this year. While Web access has given customers the freedom to shop anytime, the CS 1504 Consumer Memory Scanner gives them true mobility to shop anywhere. It enables customers to capture bar codes on retail merchandise in order to create a shopping list, purchase an item or simply link to the web for further content about the item of interest. Anyone can use this pocket-sized scanner to read bar codes found on merchandise or in catalogues from virtually anywhere. Small and lightweight enough to fit in a pocket or handbag, customers can use this scanner at home, in the store, or on-the-go. It makes routine tasks, such as reordering groceries or office supplies, quicker and easier than ever before. It's also ideal for list-making and gift-registry applications. Retailers who embed bar codes in print advertisements, brochures or on merchandise are converting the printed page into a two-way communication channel between them and their customers - creating fast, efficient order-entry and reducing the need for expensive, labour-intensive call centres. When used with an Internet/intranet store kiosk, the CS 1504 doubles as an in-store, mobile-shopping tool. Shoppers can also use it to scan items for further information on price, availability, features, rebates, special offers or similar products. Merchants can respond with one-to-one marketing messages. With the CS 1504, customers simply point and click. Any bar-coded item is quickly and easily scanned and captured. Up to 150 codes can be stored in the internal memory and removed by the user at any time. Captured bar codes are easily uploaded to a host application via cable connection. Plus, the CS 1504 also acts as a tethered scanner when attached to a host system. It's the ideal portable device to scan traditional bar codes and the new class of web codes, Scanlets™, as demonstrated recently by AirClic. AirClic directly connects consumers to specific web sites for products or services they see in print or in a store. The systems enables them to place orders, find information, make purchases and manage everyday tasks and transactions, such as paying bills. The CS 1504 Consumer Memory Scanner enables consumers to instantly connect to a transactional database, which then connects them to exact web sites. Its functionality includes scan, delete and clear, and a time/date stamp for each scan. To retrieve the data contained in the scanner, the CS 1504 synchs up to a computer, and uploads the data stored in its memory, enabling consumers to locate additional information about the product or services of interest. "With the power of scanning in the hands of the consumer, all kinds of transactions can be made commuting from the train, on the football field or in the doctor's office," said Tomo Razmilovic, president and CEO, Symbol Technologies. "The Consumer Memory Scanner addresses the mobile needs of consumers who are looking for convenient ways to maximise their time, and the needs of retailers who want to link traditional customers to their e-business operations or target consumers who do not shop in their brick and mortar locations." About Symbol Symbol Technologies, winner of the USA National Medal of Technology, is a global leader in mobile data transaction systems, providing innovative customer solutions based on wireless local area networking for data and voice, application-specific mobile computing and bar code data capture. Symbol's wireless information appliances connect the physical world of people on the move, packages, paper and shipping pallets, to information systems and the Internet. Today, some 10 million Symbol bar code scanners, mobile computers and wireless LANs are utilised worldwide in markets ranging from retailing to transportation and distribution logistics, manufacturing, parcel and postal delivery, government, healthcare and education. Symbol's systems and products are used to increase productivity from the factory floor to the retail store, to the enterprise and out to the home. Information about Symbol is available at http://www.symbol.com About AirClic Inc. AirClic Inc.operates an open system that provides the technology and infrastructure that transforms any portable Web device - a cellular phone, personal digital assistant, or a two-way pager -- into a simple remote control for thousands of business and consumer applications. Using the device to scan (ONE-SCANÔ Technology) a bar code, the user goes directly to a relevant Web page, application or stores the bar code for later use - allowing the user easy access to information, to perform transactions, or to use a specific application. This is done through AirClic's ClicThru™ switch and bar code registry which connects a particular bar code to Web pages deep within sites that have the right information or transaction capability. AirClic performs this function for a number of bar codes - most importantly EAN/UPC/JAN and a proprietary small bar code, a Scanlet™, which, when leased from AirClic, allows businesses and individuals to fully control the specific Web page that particular users will be directed to in the registry. These codes can be printed on product packages, as they are today, as well as a full range of print media. AirClic provides tool kits and access to Scanlets™ to applications providers, corporations and individuals to allow them to develop a wide variety of consumer, business or proprietary applications globally - for direct sales management, learning, purchasing, replenishment, bill paying and more. For more information, visit http://www.airclic.com Also, visit http://www.airclic.com/partners/index.html for information regarding AirClic application development. Media Contacts: Karen Daniell/Rebecca Irani Brodeur Worldwide + 44 (0) 1753 790700 firstname.lastname@example.org Or Helen Rigby Symbol Technologies EMEA + 44(0) 118 9457427 This press release was distributed by ResponseSource Press Release Wire on behalf of Pleon in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.