Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

Even if Oxford and Cambridge both sink to the depths of the Thames in the 2001 boat race, fans can
still walk away a winner with a new personalised betting system from the UK’s most innovative betting

At users are encouraged to bypass the traditional bookmaker by dreaming up their
own bets and deciding on the odds that go with them. This means that although betters are welcome
to make a play on traditional winner and loser scenarios (at their own rates), they can be far more

There are opportunities to make a wager on winning by lengths, ties, sinkings, crashes and even

Of course, if making a punt seems too much like hard work, there are always a wealth of bets on offer
from previous players and the informed boat race fan should easily be able to find a bargain.

Says Play121 Director Simon Capreis: “We have offered the Play121 service on everything from
football to Formula 1, but this is the first time we have included the boat race. The competition is so
intense between the two teams that it should make for a lively betting arena.”

The bets are selected from easy to use pull-down windows – after that players can sit back and wait till
another user accepts their offer. Once the deal is made, money is transferred from secure online
accounts according to the results.

Capreis adds: “Once again it seems that the high street bookies are favouring Cambridge. With
Play121 you make your own favourites and have some fun into the bargain.”

The boat race is just the first of a series of annual events that Play121 will be introducing to its site
over the course of 2001.

About :

On Play121, players are encouraged to wager on anything and everything they like. Although many of
the bets are on sport, users can also gamble with TV, political or lifestyle issues. There is also a fast
and frenetic Live Events room where users can bet on sporting activities as they happen.
Additional attractions include a lively chat room where fans can chew over the latest gossip and swap
advice, and ‘Mr Tipster,’ the infamous in-house expert. There is fun to be had with the popular Play
121 ‘Ugly Bloke’ contest and a ‘caption competition’ for creative wits.

For further information please contact:

Rob Trowbridge

020 7630 1100


4th Floor

124 Victoria Street

London SW1E 5LA

This press release was distributed by ResponseSource Press Release Wire on behalf of LIVEpr in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit