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- E-business consultancy unites with premier academic institution to look into management challenges for new, high growth Internet businesses -

London, UK, March 26, 2001 - E-business consultancy, Rubus, has formed a partnership with one of the UK's premier academic institutions, the London Business School (LBS) to launch the Rubus Leadership Academy. As part of Rubus' goal to provide the highest level of e-business consulting, the joint venture will research and develop a programme specifically dedicated to nurturing leadership skills in the new economy.

The Academy, launched this month, has been set up in response to the general lack of formal and established academic leadership models for businesses in the new economy. Rubus believes the particular demands faced by new economy businesses - the management challenges involved in handling the rapid expansion of people, resources and responsibilities - has created a new 'leadership challenge'. The Academy will be a tailored means of providing managers within the company with the skills they need to address the challenges they face.

Steve Bright, chief people officer at Rubus said, "New economy businesses are uncovering a new set of management and leadership challenges that 'old economy' companies do not have to face. The Internet has impacted the pace of business growth and leaders now have to learn in months what previously was learnt in years. Equally, their flat management structures have removed the standard line management support network. Rubus recognised that this was a challenge and partnered with London Business School to develop a programme that will provide development, counsel and support for each individual on a personal basis".

Through the new programme, Rubus and London Business School will provide development, counsel and support to the top ten percent of Rubus executives, providing a personally tailored curriculum and development plan. The alliance will also give the London Business School access to in-depth research on the management and leadership challenges within a new economy company, while providing Rubus with facilitated support and shared learnings.

Ian Hardie, Associate Dean for Executive Education at LBS commented, "The evolution of business management is something that we at the London Business School have long been studying. However, the new economy, with its high growth potential and new style of company structure has raised a new set of challenges where the normal leadership development programmes do not necessarily apply. Rubus is a prime example of such a company having gone from a small start-up to just over 200 employees in the UK, in under three years. By working together, we can gain insight into, and develop, new models of leadership, as well as help guide Rubus to its own people development goals."

As part of the Rubus Leadership Academy, all participants will be involved in ten days of programmes throughout the year. Each programme will focus on scenario-based learning as well as formal academic development. This programme will be an extension of the company-wide development programme called Accelerator, already in existence.

About Rubus

Rubus, based in London and Bracknell, is an 'Interactive Architect'. It specialises in helping companies exploit interactive channels, including the Web, interactive TV and mobile communications.

Services span strategy definition, creative and technical design, and systems development and integration. The company works with clients to develop ideas and strategies for exploiting interactive channels, helping them pursue their goals and translate these into creatively designed, technically robust, marketable and value-adding e-business solutions. Its aim is to help them do this quickly, reliably and right first time.

Through relationships with product vendors such as ATG, Autonomy, BEA, Engage, INTERSHOP, Interwoven, Microsoft, Oracle, SUN, Tridion, Verity and Versata, Rubus is able to provide its customers with solutions that take advantage of the latest in interactive technology. Clients include B&Q, Waterstone's,, Granada Media, ONdigital, Nomura, Cazenove, IPC, Barkers Norman Broadbent,, and E W Blanch.

Rubus can be reached on the Web at:

About London Business School

London Business School is the graduate school of business at London University. Founded in 1965, the School graduated 565 MBAs, MSc's and PhD's from 57 countries in 2000.

London Business School is the leading international business school in the world - 80% of the students and 60% of the faculty are from outside the UK. In 1999, London Business School also served 4,000 executives on short programmes. The School ranks as the number eight business school in the world in executive education revenues. In addition, The Financial Times has ranked London Business School for the past two years in the premier band (top 8) of research driven leading business schools in the world in its prestigious annual ranking of 75 business schools world-wide. You can find out more about London Business School from our website (


Cally Finch/Joanna Higgs

The Weber Group Europe

020 7240 6189

Heather Wills


01344 644135

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