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Cash-U Answers Call from Ericsson, Motorola and Siemens

Mobile entertainment specialist, Cash-U, today responded to a recent announcement from Ericsson, Motorola and Siemens (http://www.ericsson.com/press/20010321-0054.html), that has placed the company in prime position to shape the future development of mobile entertainment.

Ericsson, Motorola and Siemens announced on Wednesday (21/03/01) an initiative to develop a Universal Mobile Games Platform (UMGP). The initiative is aimed at assisting mobile network operators and application service providers deliver a compelling selection of mobile applications and to support games developers to create applications that can easily be deployed to reach the largest number of mobile consumers.

Cash-U President and CEO, Amir Peleg, responded to the announcement positively, explaining, “We are very encouraged by the vision outlined by Ericsson, Motorola and Siemens which exactly reflects our own corporate vision. We established Cash-U for exactly the purpose of creating a uniform software middleware and standard which these vendors are so enthusiastically targeting.”

Cash-U has already established a number of installations with leading operators and Wireless Application Service Providers (WASPs) throughout Europe and the Middle East. These installations have generated immediate revenue for both Cash-U and the operators and have generated SMS traffic into the millions.

Explaining the synergy between the initiative and Cash-U’s current offering Peleg continues, ”The initiative aims to help mobile operators offer a broad selection of games content and to provide developers with a UMGP compliant platform. (Cash-U’s) Pecan has been specifically designed as a unique, open-ended multi protocol platform, enabling diverse interactive cellular services that can host dozens of traffic-generating multi-user applications. This is further supported by a software developers kit (SDK) that offers developers the ability to “Plug & Play” applications on the Cash-U platform and benefit from built in multi-user support and exposure to an established user base.”
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Notes to Editors

About Cash-U (www.cash-u.com)
Cash-U is committed to supplying Cellular Operators and Wireless Applications Service Providers (WASPs) with enabling technologies for mobile entertainment Value Added Services (VAS). Cash-U's solutions include Pecan - a unique, open-ended platform enabling diverse interactive cellular services that can host dozens of traffic-generating multi-user applications. Other solutions in Cash-U's portfolio are Pistachio, a software development kit for applications that are Plug & Play to the Pecan platform, and Peanut Butter, an applications bundle offered by members of Cash-U's Global Applications Development Community. Cash-U has been financed by Intel, Chase Capital, Argoquest inc and Polaris.

For more information, please contact:

Jeremy Wrench

Senior Consultant

Companycare Communications Ltd

Tel: +44 (0) 118 939 5900

Fax: +44 (0) 118 959 9595

Email: jeremy@companycare.com

Yael Roth

Marketing Communications

Cash-U Ltd.

Tel: +972-9-8920832

Fax: +972 9 8920800

Email: yael.roth@cash-u.com

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