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Enables Developers to Rapidly Build Interactive Web Applications in a Dynamic Environment

BRACKNELL, UK (28th March, 2001) - Magic Software Enterprises (Nasdaq:
MGIC), a leading provider of state-of-the-art application development
technology and business solutions, launched today its revolutionary new Web
development tool, Magic eDeveloper. Magic eDeveloper enables developers to
build interactive Web applications in a dynamic environment, giving them the
tools they need to easily and rapidly create solutions that do not take the
user out of context when processing requests or information.

Magic eDeveloper is part of the Magic eBusiness Platform, a comprehensive
framework for rapidly developing, customising and deploying complex
e-business solutions, which addresses the principal problems in IT
management today:

- a shortage of IT resources
- a need to change dynamically with business changes
- a need for full integration with legacy systems and new technologies

In addition to Magic eDeveloper, the Magic eBusiness Platform includes the
Magic Application Server, an integrated and scalable, multi-threaded
application server, and Magic eMerchantT, the Company's award-winning
e-business application template that allows companies to rapidly deploy
sophisticated e-commerce sites.

Magic eDeveloper
Magic eDeveloper, which employs an enhanced, browser-based deployment
paradigm and offers open, extensible support for the Industry's leading
Internet Web browsers and servers, application servers, and languages and
provides developers several key features:

- The Ability to Rapidly Create Interactive Web Applications - An integrated
mechanism defines client-side functionality for field-level validation,
event trapping and execution, automatic refresh of data within fields,
automatic change to the appearance of interface elements, and direct update
of data views.

- An Object Model Repository - An object-oriented model repository stores
and displays object models, which are assigned property values and
automatically updated when the properties of the model class change. This
enables developers to define objects once and inherit their properties
throughout their applications.

- A Component Framework - A new component framework enables developers to
easily build new application components, and to integrate external
application components and other business processes. The component
framework includes a Component Builder, Component Interface Builder, and
Component Repository for storing components.

- Improved Event-Based Programming - Event handlers react to different types
of events, including internal, external, system, application, user-defined
and expression-evaluated events. This allows for clearer and better
definition of application logic, while the event-driven engine enables
easier definition of global logic.

"Working with Magic eDeveloper's interactive Web development functionality
and its component framework, our developers are able to build solutions with
enhanced Web and transaction processing functionality in just a fraction of
the time it used to take," said Yakov Samelson, vice president of "In addition, Magic eDeveloper allows us to rapidly convert
traditional client/server applications to Web applications." ( is a Magic Solutions Provider that
provides FRM financial solutions to large-scale industries and institutions
such as Motorola, Nortel Networks and Tower Semiconductors.

"In every demonstration of Magic eDeveloper to date, companies have
expressed amazement at the speed with which they are able to develop, deploy
and maintain Web applications," said David Leichner, vice president of
Worldwide Marketing for Magic. "They are especially impressed by how Magic
eDeveloper enables them to maximise the productivity of their manpower and
other resources to turn out highly functional, scalable and portable
business applications tailored to meet even the most demanding

Magic eDeveloper is available immediately. For more information, visit the
Magic website at


About Magic Software Enterprises
Magic Software Enterprises, a member of the Formula Group (Nasdaq: FORTY),
develops, markets and supports software development and deployment
technology that enables enterprises to accelerate the process of building
and deploying applications that can be rapidly customised and integrated
with existing systems. Magic technology, applications and professional
services are available through a global network of subsidiaries,
distributors and Magic solutions partners in approximately 50 countries,
including the UK.

The Formula Group is an international information technology company
principally engaged, through its subsidiaries and affiliates, in providing
software consulting services, developing proprietary software products and
producing computer-based solutions.

Except for the historical information contained herein, the matters
discussed in this news release include forward-looking statements that may
involve a number of risks and uncertainties. Actual results may vary
significantly based upon a number of factors including, but not limited to,
risks in product and technology development, market acceptance of new
products and continuing product conditions, both here and abroad, release
and sales of new products by strategic resellers and customers, and other
risk factors detailed in the Company's most recent annual report and other
filings with the Securities and Exchange Commission.

Company Contact:
Andy Peart
Magic Software Enterprises UK Ltd
01344 667000

Media Contact:
Sara Claridge
Marylebone Media Relations
Tel: 0118 975 5188

This press release was distributed by ResponseSource Press Release Wire on behalf of Marylebone Media Relations in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit