Chordiant merger with PrimeResponse will give users a head start on pre-integrated CRM, according to META Group Thursday 29 March 2001 PDF Print According to a recent report by the META Group, a leading technology market research firm, the merger of Chordiant Software, Inc. (Nasdaq: CHRD) and PrimeResponse, Inc. (Nasdaq and Easdaq: PRME) marks the beginning of the evolution towards what the META Group calls a "Customer Relationship Management (CRM) EcoSystem." This "CRM EcoSystem" describes the convergence of analytical CRM, operational CRM and collaborative CRM for real-time customer acquisition and offers optimisation, retention and multi-channel servicing. According to the META Group, the PrimeResponse merger will enable Chordiant to expand its technology footprint into enterprise marketing management, giving users a head start on a pre-integrated customer relationship management (CRM) technology ecosystem. ABOUT META GROUP META Group helps companies make better information technology (IT) decisions by providing research and analyst consultation and consulting relevant to their specific business needs. Offering advisory services, strategic consulting, and research reports that span the full spectrum of IT, META Group addresses the latest technologies, industry trends, and business challenges. With more than 2,500 client organisations worldwide, META Group differentiates itself from other information providers through its commitment to highly personal service (enabling "analysis in context"), bottom-line answers, and objectivity. For details, connect with http://www.metagroup.com. ABOUT CHORDIANT SOFTWARE, INC. Chordiant Software (www.chordiant.com) delivers a Unified CRM Solution that provides an Intelligent Customer Interaction Management (ICIM) platform for enterprise-wide integration with existing systems and Intelligent Business Services including e-marketing, e-service, e-selling, and e-fulfilment, which embrace the customer's existing applications. Chordiant's solution is designed to meet the extreme customer requirements of complex businesses serving millions of individuals in real time and across multiple lines of business, with the objectives of customer satisfaction, retention, growth, and lifetime value. Whether communicating via branch locations, Web, e-mail, telephone, or wireless access, the Chordiant Unified CRM Solution provides a real-time, single view of each customer and a consistent, personalised message for every interaction. It includes a comprehensive business process engine, which allows companies to implement best business practices across multiple touchpoints. Marketers and sales professionals can maximise their marketing investment through the creation, execution and refinement of sophisticated direct marketing initiatives that span both traditional and online channels. Chordiant empowers intelligent, high-value contacts designed to retain customers, grow revenues and drive profits during every customer interaction. Headquartered in Cupertino, California, Chordiant maintains regional offices in Boston; Chicago; Dallas; Denver; Manchester, New Hampshire; New York; Amsterdam; London; Frankfurt; Munich; Paris; and Melbourne. SAFE HARBOR This news release includes "forward-looking statements" that are subject to risks, uncertainties and other factors that could cause actual results or outcomes to differ materially from those contemplated by the forward-looking statements. For this purpose, any statements contained in this news release that are not statements of historical fact may be deemed to be forward-looking statements. Words such as "believes," "anticipates," "plans," "expects," "will," "would," and similar expressions are intended to identify forward-looking statements. There are a number of important factors that could cause the results of Chordiant, PrimeResponse or the combined company to differ materially from those indicated by these forward-looking statements, including, among others, potential difficulties in the assimilation of operations, strategies, technologies, methodologies, and products of the acquired company; the risk of loss of key personnel of the acquired company; diversion of management attention from other business concerns; and business risks including the risk of variations in quarterly operating results, significant current and expected additional competition, and the need to continue to expand product distribution and service offerings. Further information on potential factors that could affect the financial results of Chordiant, PrimeResponse or the combined company are included in risks detailed from time to time in Chordiant's and PrimeResponse's Securities and Exchange Commission filings, including Chordiant's Annual Report on Form 10-K filed on March 27, 2001; the joint proxy statement/prospectus filed by both Chordiant and PrimeResponse on February 26, 2001; Amendment No. 1 to the Form S-4 filed by Chordiant on February 26, 2001; PrimeResponse's final prospectus for its initial public offering filed on March 3, 2000; and Chordiant's final prospectus for its initial public offering filed on February 15, 2000. Also, statements in this news release related to the expected benefits of the transaction are subj and successful completion of technology and product development efforts; integration of the technologies and businesses of Chordiant and PrimeResponse; unanticipated expenditures; changing relationships with customers, suppliers and strategic partners; and other factors described in both the Securities and Exchange Commission filings listed above and other periodic reports filed by Chordiant with the Securities and Exchange Commission. Chordiant and the Chordiant logo are registered trademarks and Chordiant Unified CRM for Extreme Demands is a trademark of Chordiant Software, Inc. PrimeResponse, Prime@Vantage, Prime@Vantage Wireless, Prime@Vantage.com, and Marketing Mission Control are trademarks and/or registered trademarks of Chordiant Software, Inc. 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