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Blue Martini Software, a provider of e-CRM applications that help companies to understand, target and interact with their customers and business partners, today announced that it expects revenues for the first quarter, ending March 31, 2001, to be in the range of $19 million to $21 million and a pro forma diluted loss per share of between $0.22 and $0.25.

"The economic slowdown and the uncertain business climate in the industries we target has resulted in the closure of fewer licensing contracts during the quarter than previously anticipated," noted Monte Zweben, president and CEO of Blue Martini Software. "While we believe that Blue Martini Software and its suite of applications are well positioned for long-term success in the global e-CRM market, the current uncertain and volatile economic conditions are causing prospective customers to delay and re-evaluate their IT projects. In light of these conditions, we have made the difficult but necessary decision to scale back our expansion plans and reduce staffing from current levels," Mr. Zweben stated. "These actions will result in a non-recurring first quarter charge of approximately $1 million to $2 million for severance and other restructuring charges, which is excluded from our preliminary estimate of the first quarter pro forma loss per share."

The Company will announce final first quarter results on April 24, 2001, at 5:00 p.m. EST/2:00 p.m. PST.

About Blue Martini Software
Blue Martini Software provides e-CRM applications that help companies to understand, target and interact with their customers and business partners. Blue Martini 4 includes four applications: Blue Martini Marketing, Blue Martini Commerce, Blue Martini Channels and Blue Martini Service. Each application can be used individually or integrated as a complete business suite for managing catalogues, content, transactions, analysis and personalisation. Blue Martini applications drive revenues by providing compelling interactions, maximising the effectiveness of marketing programmes, enabling channel partners to sell more effectively, and providing multi-channel customer service. Blue Martini Software's customers include Canadian Tire Corporation, Harley-Davidson, Iomega Corporation, Levi Strauss & Co., Océ Technologies, Oncology Therapeutics Network (OTN), Polaroid Corporation, PublixDirect and Saks Fifth Avenue. Blue Martini can be reached at 001 650-356-4000 or www.bluemartin!


This news release regarding expected first quarter financial results includes forward-looking statements that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to, the impact of conclusion or postponement of prospective licensing transactions at the end of the first quarter of 2001; the impact of weakening economic conditions or perceived conditions on the level of spending by customers and prospective customers on Blue Martini's software and services; financial and other impacts of staffing reductions and other cost control measures; quarterly fluctuations in Blue Martini Software's revenues or other operating results; failure by Blue Martini Software to meet financial expectations of analysts and investors, including failure resulting from significant reductions in demand from earlier anticipated levels; risk as relate!
d to market acceptance of Blue Martini Software's products; customisation and deployment delays or errors associated with Blue Martini Software's products; impact of long and lengthening sales and implementation cycles for Blue Martini Software's products; satisfaction levels of customers regarding the implementation and performance of Blue Martini Software's products; reliance by Blue Martini Software on a limited number of customers for a majority of revenue; Blue Martini Software's need to maintain and enhance business relationships with systems integrators and other parties; Blue Martini's ability's to attract and maintain qualified executives and other personnel and motivate employees; Blue Martini Software's use in its products of third-party software; activities by Blue Martini Software
and others regarding protection of intellectual property; and release of competitive products and other actions by competitors. Further details on these risks are set forth in Blue Martini Software's filings with the Securities and Exchange Commission, including its filing on Form 10-K for the year ended December 31, 2000. These filings are available on a website maintained by the Securities and Exchange Commission at Forward-looking statements in this release are generally identified by words such as "expect," "anticipate," "will," "intend," "believe," "hope," "assume," "estimate," "plan," and other similar words and expressions. Blue Martini Software does not undertake an obligation to update forward-looking or other statements in this release.

Cally Finch
The Weber Group Europe
020 7240 6189
John Love
Blue Martini Software
001 650 356 4000

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