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Liverpool, UK-April 2,2001 - Today Cherie Booth officially opens Liverpool’s new International Centre for Digital Content (ICDC). The centre provides the heart of tomorrow’s 3D modelling and animation, film and imagery, computer games design and games production university courses. The purpose-built centre is partnering with Liverpool John Moores University (JMU) and Mersey Television and provides a range of multimedia and 3D BA (Hons)* and MA degrees**. To help turn ICDC’s vision of providing leading-edge courses into reality, the centre has accepted sponsorship from AMD. AMD has installed a range of AMD Athlon™ processor-based systems that provide the performance and power required to run the development applications used by the students.
“We run leading-edge courses so we have to make sure we provide the optimum technology platforms for the students. In today’s fast moving e-society, speed is of the essence and in comparable benchmark tests, AMD Athlon processors have proven to be among the fastest in the marketplace. I want to offer students the best types of technology out there by giving them access to the best,” said John Wetherall, Deputy Director, ICDC.
Digital content is not just the future of recreation, commerce and education; it is already present in every facet of our lives. The ICDC is the forward thinking organisation dedicated to fostering the effective and creative use of digital material by these sectors, particularly in Merseyside. In partnership with Mersey Television, semiconductor manufacturer AMD, European Regional Development Fund and Liverpool John Moores University, the centre works towards the digital and economic regeneration of the region through its teaching, research, business support and production activities.
“AMD is proud to provide AMD Athlon processors for ICDC. The AMD Athlon processor is an ideal CPU for 3D applications,” said Dave Whitton, AMD’s European Development Manager. “We want to support ICDC in making courses more vocational by aligning technology with real business, not just the classroom. We feel that by having access to the leading-edge technology, the students will benefit immensely in their studies.”
-ENDS-
Key:
· * BA (Hons) Bachelor of Arts degree (Honours)
· ** Master of Arts degree

Note to the Editor: For further information or photographs please contact: AMD Press Office Theresa Zimmer 01276803247
E-mail: Theresa.zimmer@amd.com


About the AMD Athlon™ Processor
The AMD Athlon processor is an x86-compatible, seventh-generation design featuring a superpipelined, nine-issue superscalar microarchitecture optimised for high clock frequency; the industry's first fully pipelined, superscalar floating point unit for x86 platforms; high-performance cache architecture, now featuring 384KB of total on-chip cache (256KB of on-chip level (L2) cache and 128KB of on-chip level (L1) cache); enhanced 3DNow!™ technology with 24 additional instructions designed to improve integer math calculations, data movement for Internet streaming, and DSP communications. The AMD Athlon processor features either a 266MHz Front Side Bus (FSB) or a 200MHz FSB based on the Alpha™ EV6 bus protocol. AMD Athlon processors are manufactured using AMD's 0.18-micron aluminum process technology in Fab 25 in Austin, Texas and AMD's 0.18 micron copper process technology in Fab 30 in Dresden, Germany.
AMD Athlon processors are based on the Socket A infrastructure, giving commercial customers a stable and reliable platform to design standardised software images, lowering the total cost of ownership and setting the standard for unparalleled business productivity. Designed to provide tangible performance benefits for users who create digital content, perform engineering or scientific simulations, use 3D modelling, animation, and rendering applications, or carry out complex financial analysis, the AMD Athlon processor gives all-day, everyday computing power users need.

AMD Athlon™ Processor Awards Around the World
The AMD Athlon processor and AMD Athlon processor-based systems have received more than 70 awards worldwide. Please see http://www.amd.com/products/cpg/athlon/awards/athlon.html for a complete listing of AMD Athlon processor and AMD Athlon processor-based system awards:

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