** COMMERCIAL CAMPAIGN FOR NATIONWIDE CASH MACHINES **
* Internet jobs firm recruited for UK advertising first *
Nationwide is launching the UK's first-ever cash machine video advertising campaign today, Monday 2 April.
Nationwide ATMs at three London Underground stations - London Bridge, Canary Wharf and Canada Water - will feature full screen advertising for on and off-line recruitment company myOyster plc from today.
It is being rolled out across 23 underground ATMs during the course of this week.
Receipts from the cash machines will also feature details of the advertiser's website (www.myOyster.com).
It is estimated that around 250,000 people will use the machines and see myOyster's advertising during the course of its two-month campaign. Advertising of this kind does not affect the amount of time a transaction takes.
The launch follows a trial by Nationwide of ATM advertising at Bristol Airport featuring Nationwide travel insurance and Thomas Cook's bureau de change service.
A survey of users found:
* 69% were delighted or satisfied with advertising being part of the cash withdrawal process;
* 64% thought it acceptable to have non-banking advertising on ATMs;
* 10% were more likely to visit Thomas Cook as a result of the advertising.
Software house i-design brokered the deals and designed the advertising for both Thomas Cook and myOyster.
Francis Walsh, Nationwide technology director, said: "Cash machines are an exciting new medium for advertisers, enabling them to target consumers in a new way. Unlike any other form of advertising, consumers keep their eyes on the screen the whole time.
"Any banks who still think that the only way to make their ATM network economically viable is to charge people for withdrawing their own cash might consider advertising as a possible alternative."*
Annick Devillard, head of myOyster.com, said: "myOyster is an innovator in its own market and so we are delighted to become the first advertiser to use this ground-breaking new medium."
Julian Haslam, marketing director at i-design, said: "The Nationwide cash machines running this campaign are multi-media powerhouses capable of displaying TV quality video graphics and should be considered as digital new media."
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Notes to editors:
** Photographs and screen shots illustrating Nationwide ATM advertising and the myOyster plc campaign can be obtained from the Nationwide Press Office, telephone 01793 655198. **
** Alternatively, they can be downloaded from the Nationwide Media Centre at www.nationwide.co.uk/mediacentre/photolibrary.asp. **
Nationwide, the UK's largest building society, has a 1,700-strong ATM network. About 400 of these are NCR PersonaS machines able to carry TV quality images.
* In July 1999, Barclays announced plans to introduce a surcharge of £1 for cash withdrawals. Nationwide threatened to sue Barclays and led a campaign resulting in it and other large banks abandoning their surcharging plans. There are around 4,500 'convenience' cash machines that charge per withdrawal, operated by a number of independent operators.
myOyster plc is a division of Barkers Norman Broadbent. It uses an advanced on-line search and match system, together with experienced on-line consultants to match professionals with jobs with salaries starting from £30,000. Further information is available from www.myOyster.com.
myOyster plc's two-month advertising campaign will appear on Nationwide ATMs at Moorgate, Stratford, Hyde Park Corner, Charing Cross, Kilburn, Liverpool Street Central, Greenford, Hammersmith, Acton Town, Waterloo (two ATMs), London Bridge, Tooting Broadway, Parsons Green, North Greenwich, Bermondsey, Canning Town, Finchley Road, Monument, Bank/Monument, Woodford, Canada Water, Canary Wharf.
For further details:
Peter Brown, Nationwide Press Office, telephone 01793 655423
Annick Devillard, myOyster plc, telephone 01753 240010
Julian Haslam, i-design, telephone 0207 947 3247
This press release was distributed by ResponseSource Press Release Wire on behalf of Nationwide Building Society in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.