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Press Release
Media Contacts

BenBush/Caroline Ward
The CroCodile Public Relations
Tel: +44 (0) 20 7749 4400

Sue Liggett
Categoric Software
Tel: +44 (0)1372 368800

Steve Bennetts joins Categoric Executive with over 20 years of finance and software experience

Leatherhead, United Kingdom; Sterling, VA, April 2 2001 – Categoric Software is pleased to announce the appointment of Steve Bennetts as its new Chief Finance Officer (CFO). Bennetts brings with him over 20 years of experience in the finance and software industries, boasting impressive accomplishments within both sectors. Companies ranging from Ernst & Young to have benefited from Steve’s energetic input. He joins the expanding Categoric team from Content Technologies.

At Ernst & Young, Bennetts managed a wide range of financial services for a variety of clients before moving into the technology sector. As European Financial Director of several leading US technology leaders he has played a significant role in their rapid European expansion, and is looking forward to using this experience to assist Categoric at this time of growth and development. At he was closely involved in developing the European operations in Germany and the UK from start-up to clear e-Commerce leaders in those markets.

More recently Steve joined Content Technologies as CFO in late 1999 and played a key role in raising private equity from blue chip investors before selling the company to Baltimore Technologies in a share deal then valued at almost $1billion, one of the largest all European software transactions ever completed.

Bennetts’s enthusiasm is fired by high-growth companies and radical business innovations. As such, he was instantly attracted by the opportunity to work for Categoric. "Categoric has a reputation for innovation, and is one of the first and certainly the fastest movers in the alerting industry. As the corporate world transitions rapidly to the need for real time relevant data this sector is poised for explosive growth," explains Bennetts. "I am delighted to be given the opportunity to work for this already highly successful company."

As Categoric moves towards further international expansion, Thorgeir Einarsson, CEO and co-founder of Categoric, welcomes Bennetts’s breadth of experience and proven success rate. "Steve’s capacity for energy and commitment to this project promises to be a driving force in Categoric’s future. His commitment to excellence and experience on both sides of the Atlantic in the IT and technology sectors make him a welcome addition to the team."


About Categoric Software
Categoric Software is a first mover in alerting infrastructure technology for the multichannel enterprise. Categoric’s component-based development platform and technology-enabling services empower companies to rapidly build, deploy and manage alerting applications vital to competing in today’s time-sensitive world. The highly scaleable technology interacts with multiple data sources across the enterprise to detect critical events and send relevant, personalized alerts to individuals anytime, anywhere and via any communications channel, including e-mail, Web, SMS, WAP, pager or fax. It also enables them to respond to alerts by initiating previously defined actions. At work in over a hundred Global 1000 companies, Categoric’s software helps its clients and partners in financial services, corporate portals and supply chain management to activate business processes and, thus, enhance speed, productivity, collaboration and customer loyalty.
Founded in 1996, Categoric is privately held with investments from Nokia Ventures, T-Ventures (the investment arm of Deutsche Telekom), BancBoston Capital, and Alta Berkeley Ventures. Alliance partners include Logica, Sage, ACT, Armature, Artemis Project Management, Optum, American Software, Qiva, and Tecsys. The company maintains dual headquarters in Sterling, Virginia, and Leatherhead, United Kingdom, and offices worldwide.

This press release was distributed by ResponseSource Press Release Wire on behalf of The Crocodile Design & Marketing Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit