3rd April 2001, London - KeepUpdated, a new conversion-marketing hub powered by an exciting new technology, offers online businesses a way of giving their users a virtual "tap on the shoulder" via their Internet browser, whenever they have stuff of interest to offer. KeepUpdated allows businesses to create highly-individual customer relationships, and thus build brand and customer loyalty, acquire new customers, target marketing and advertising, and develop additional lines of revenue. No wonder it has been characterised as "permission marketing at its most elegant" by J.Walter Thompson
Turning visitors into customers, and customers into repeat customers, is the name of the game in today’s high-pressure Web environment. According to McKinsey "Websites are failing to convert and retain customers – only one in 14 visitors to a site becomes a customer; and only one in 75 returns to buy again." At the same time a new Jupiter survey states that 68 percent of Web site visitors leave because they are "unable to find needed information."
Until now email has been the only mechanism available to a business wanting to communicate with their users on a regular basis. However, getting recipients to read an email from among a sea of others is only half the battle. First you have to get them to your Website and persuade them to part with their email address.
"How many marketing forums and articles have you read recently telling you that email is the killer app for online marketing and a business critical tool?" asks Lisa Stevens, General Manager of KeepUpdated. "Just as many articles will tell you that email users are getting fed up of having their inboxes 'spammed' and filled to brimming with prospecting mail. As inboxes become ever more crowded, recipients will spend less time looking at sales messages and sponsorship ads sent through opt-in mail lists."
IDC estimates that, by the end of 2000, around 10 billion emails worldwide were sent each day. By 2005, according to the study, this number will more than triple to 35 billion messages. That’s 6 emails a day for every man, woman and child on the planet. It is not surprising that people are becoming increasingly reluctant to sign up for marketing emails.
So how does KeepUpdated work?
Users of the KeepUpdated service specifically request the goods, services or information a site has to offer via a simple online profile and through a single user interface. Whenever new stuff relevant to their profile becomes available from businesses using the service, it is sent directly to that user’s Web browser in the form of a hyperlink, which takes them directly to the relevant page on the business’ own Website. This stuff can take the form of text, graphics, audio or video – making KeepUpdated suitable for the delivery of text-based alerts, new audio or video releases or software upgrades, to give but a few examples.
Most importantly KeepUpdated can do all this without taking any personal details, not even an email address, finally allowing a business to communicate with the upwards of 80% of its users who do not wish to sign up for email alerts.
Though it is still early days, the KeepUpdated concept has already struck a chord with both businesses and their customers.
"What’s really interesting beyond improving our own users’ satisfaction is that KeepUpdated has the potential to become a new web standard. Why would you not want to keep your users updated?" David Baker, Managing Director, Jobs-at.co.uk
"It’s the first thing I check before anything else, so I am up-to-date and informed – I like receiving information on selected topics of personal interest only", J Moulden, Hertfordshire.
"Great to keep up to date on things of interest – I can use the service to go straight to what I really want." K Ashton, Croydon, Surrey.
The first channels on KeepUpdated are Recruitment, Property, News and Weather, Sport and Entertainment. Travel, Music and Technology channels are next in the pipeline. Customers in these segments represent around 50 major data suppliers. Key names include The First Resort, GoJobsite, First 48, RightMove, WhatsOnWhen, Best International, City Jobs, Russell Grant, Moreover and NewsNow.
"We’re turning the Internet inside out," says Stevens. "Rather than expecting your users to find you, you can make sure that your stuff regularly finds your users".
For Further Information Please Contact:
Chief Business Development Officer
00 44 207 838 2895
Or visit our Website on www.keepupdated.com
KeepUpdated’s technology platform is powered by DreamStream software.
DreamStream Software inverts the idea that "people must find information they need" by enabling "information to find the people who need it".
By dynamically connecting the right information to the right users at the right time, DreamStream Software makes it possible for any business to deliver relevant content across all enterprise relationships. In doing so, DreamStream increases the value within business relationships by creating more loyal customers, more proactive partners, more knowledgeable employees, and more efficient exchanges.
DreamStream enables content to flow in highly personalised ways, giving people the relevant information they need to make decisions, take action and deliver value.
For Further Information Please Contact
Chief Executive Officer
00 44 207 2896
Or visit their Website on www.dreamstream.com
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