UK home shopping web sites are ignored by most search engines, says internet traffic generation specialist Receptional.com.
The major names in B2C e-commerce in the UK – including the principal clothing and grocery retailers – simply fail to appear anywhere near the top of search engine listings used by potential customers to locate on-line stores; US sites still dominate the field.
Although some web portals seem to be UK-only search engines, the content is still predominantly drawn from global search information. US web sites are more likely to be correctly optimised and designed to accommodate the requirements of search engines, so they inevitably appear more prominently.
Receptional.com conducted research into popular search words - the most frequently-used was ‘shopping’ - and then applied these to the search engines commonly used in the UK. “The results are a sad indictment of UK consumer e-commerce sites,” says Dixon Jones managing director of Receptional.com. “Being visible in the marketplace is vital for an on-line store. A surprisingly high number of people, over 75%, resort to using search engines to locate web sites. But the majority of UK web sites are inadequately designed and the chances of them being found are minimal.
“I have to admit that I’m not surprised by the results of this research. In our experience big name brands often exhibit a type of arrogance by assuming people will type in the web site address. This was certainly true of Boo.com. Some of the millions spent on off-line marketing would be much better used creating sites which are friendly to search engines, and designed to be found. At the moment it’s likely that significant potential business is being lost because companies ignore the power of search engines to drive traffic to their web sites.”
- ENDS –
Receptional.com caters for the growing number of companies whose web site traffic fails to meet expectations. The company offers a portfolio of internet marketing services to maximise and monitor web site traffic.
For information about SERVICES please contact: Dixon Jones
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High Street, FLITWICK MK45 1DP
Tel: 01525 715520 Fax: 0870 121 3846
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Taurus Public Relations
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