New Public Relations Company Starts Life With Strong Client Portfolio
Birmingham; UK; April 5th: RedEye Public Relations, a specialist PR agency representing companies in the ‘ambient media’ sectors, officially launched on April 2nd 2001. Headed by ex-MCC International Account Director Paul Wooding, the company’s Chairman is City entrepreneur James Driscoll MBE, creator of the Shoe People and Astro Knights TV series and star of the recent Channel 4 programme ‘The Real Deal’. Initially based out of offices near Birmingham in the UK, RedEye PR starts life with a strong client roster and a clear road map of what it wants to achieve.
“There is an emerging industry sector that sits between the old and new economies” explains RedEye PR’s Managing Director Paul Wooding.
“These companies are using cutting-edge technologies to deliver products of benefit to both ‘traditional’ companies as well as the new breed of ecommerce and new media enterprises. RedEye PR has been set up to promote the activities of these companies in both the trade and consumer media.”
As from April 2nd, RedEye PR took over the public relations activity for four companies; Synthetic Dimensions (a new media production company specialising in delivering interactive entertainment properties including video games and a 3D animated TV series Astro Knights); A4 Publishing (the world’s leading provider of news and opinion on the international entertainment licensing market); Transad (an advertising company with the worldwide patent for an advertising frame that clips onto the back of commercial aircraft seats, currently installed aboard Ryanair’s UK fleet) and Probe (one of the UK’s leading providers of direct mail and database marketing services).
“At first glance there seems an eclectic mix of clients!” continues Wooding. “But there is a great deal of cross-over between them in terms of what products and services they are offering. Each one is using the latest technologies – be it 3D animation software or ultra light weight materials used for the plane seat advertising frames – to deliver innovative and market leading media-related solutions to their respective customers.”
Concluded Wooding. “With the dot com boom now well and truly over, business communities the world over are turning to these companies to take the lead in global markets and fill some of the vacuum left by the decline in tech stocks. It is RedEye PR’s mission to make access to these companies as open and as easy as possible and that means making them visible in their markets.”
Driscoll is equally enthusiastic about the company. “Public Relations has come a long way since the Edina and Patsy stereotype of champagne swilling, chain smoking luvvies. In today’s economic climate it is absolutely essential that companies with a product and message to sell are heard above the cacophony of business ‘noise’. RedEye PR has set itself high standards in terms of what clients can expect from us, and I am looking forward to working with Paul and rest of the RedEye team to not only achieve but surpass those standards.”
As of April 2nd 2001, RedEye PR has a staff of five with plans to expand both the staff roster and client base after an initial 3-6 month period of consolidation.
Paul Wooding, Managing Director, RedEye PR
Paul started RedEye Public Relations in March 2001 after leaving his post as Account Director at MCC International (a leading IT PR agency) where he had worked for two years. From an early career in journalism – his first job was as a staff writer for a leading consumer magazine before heading up an anglo-American publishing house – he moved into PR with Countrywide Porter Novelli where he spent two and a half years editing a range of business and consumer publications as well as helping to establish the company's UK new media operation. A graduate in Journalism at Sheffield University, Paul has a strong background in being creative with the written word. This creativity, coupled with the extensive public relations experience gained at both Countrywide and MCC, has helped ensure that RedEye Public Relations starts life with a strong portfolio of clients and a prognosis for a healthy and successful future.
James Driscoll MBE, Chairman, RedEye PR
James has a successful background in the media industry. He has extensive experience in smaller company development, and bringing companies to financial markets. He is the creator of the award-winning cartoon series The Shoe People and a new 3D animated cartoon about three space heroes called Astro Knights. James was awarded an MBE in 1994 for services to publishing.
For more information on RedEye Public Relations including hi-res digital photography please contact:
RedEye Public Relations
T: 0775 367 8326
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