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10th April 2001

- New breed of digit darlings defy critics: youth do know their numbers, as we become a nation of Countdown Carols -

10 April 2001 - The British have fantastic heads for numbers according to a recent survey commissioned by Bango.net, developers of the Bango Number System for pinpoint access to web and WAP information. The research showed that over 70% of PIN owning Britons never write down or record their PIN codes and almost 60% have between three and six or more codes to remember. And it's the young who really do have mnemonics madness: the under 24's are PIN code crazy - demonstrating their enthusiasm for mobile communications nearly 80% use them for mobile phones and almost half for handheld devices - in direct contrast to the older brigade who almost exclusively use PINs for banking purposes.

Highlighting the extent to which numbers play a vital part in our lives, the survey conducted by research firm NOP in January 2001, found that 88% of the population happily use pin codes for banking transactions, accessing information and securing possessions, demonstrating how pervasive they have become.

Peter Walker, VP Marketing of Bango.net said, "We really are becoming a nation of PIN heads! Bango's research shows that there is a staggering 200 million PIN numbers being used in Britain every day, with an average of nearly four PINs per person. Bango.net believes that numbers are a universal language and this research confirms that they are a vital part of our everyday lives."

We are all Countdown Carols!
Digit darlings have no problem remembering their PINs: more than half those surveyed never change their PINs and don't use a formula for remembering them. Of the roughly half who do change their PINs, they admit to using the same number for several codes - which can make it easier for code crackers after our cash.

Soppy Susie, Pragmatic Pete and Visual Vince
Women are more likely than men by 10% to change their PIN code because it is difficult to remember and tend to use emotional reminders like birthdays or anniversaries as their memory cue. Men are more likely to use part of a phone number or address. People over 55 are most likely to use keypad visualisation patterns.

Bango.net's Walker, commenting on the survey results, added: "Bango.net is delighted that this research has proved we are a nation of numberites. In the same way that PIN numbers give you instant access to your personal information, such as phone and financial data, Bango numbers can help you access thousands of Internet sites and services without entering a complicated letter-based URL."

The survey revealed that depending on gender, age and location, we have tendencies to use numbers in different ways. Some of the most interesting statistics are included below:

The Age Gap: Fast Facts on Digit Darlings
* People aged between 25-34 hold the most PIN numbers, with 74% having three or more and 27% having six or more. 71% of pensioners, however, hold no more than two PIN codes.
* People aged between 15-24 are most likely to use PIN codes for technology. 77% for a mobile phone and 43% for handheld devices.
* Most pensioners use PIN codes just for banking. Only 14% use them for a mobile phone and 3% for a handheld device.
* People under the age of 24 are the most likely to change their PIN numbers at 34%, compared to the national average of 23%. Pensioners rarely change them at all (10%).
* The 15-24 age bracket is also the most likely to use the same PIN code at 56% and the same number indicated that they do not use a particular formula to remember them.

Battle of the Sexes: Fast Facts on Soppy Suzies and Pragmatic Petes
* Men have more PIN numbers than women: 62% have three or more compared to 54% of women. As many as 26% of men have six or more PIN codes, compared to only 15% of women.
* With so many numbers to remember, men are more likely (53%) than women (42%) to use the same number for several PIN codes.
* Women find it difficult to remember allocated numbers and use emotional hooks to create new PINs. Over three-quarters changed their number for this reason, compared to 67% of men.
* 34% of women favour special days such as birthdays or anniversaries, compared to only 25% of men.
* Men are more concerned about breaches in security. Over a quarter of men expressed a concern, compared to 18% of women.

The North/South Divide: Slovenly Southerners and Sophisticated Scots
* Londoners are the most likely to use the same PIN code for a number of purposes at 61% compared to the average of 48%.
* Southerners are most likely to use the same number for several PIN codes at 57%, compared to their Northern compatriots at 39%.
* Southerners are twice as likely to experience a breach in security.
* Northerners tend to change their PIN codes when they first receive them, Southerners are more likely to change their PIN codes once a year.
* Northerners use more PIN codes than Southerners, with 61% using three or more PIN codes on a regular basis, compared to 57%.
* Scots use the most PIN codes, at 70%, compared to a national average of 58% and they also have more PINs for cash/credit cards than the rest. (88% compared to the average of 81%.)
* Londoners are the most likely to change their PIN codes from the one first received, at 30%, compared to the national average of 23%. They are three times more likely than the Scots to change their numbers.
* Londoners are the biggest users of PIN codes for mobile phones at 54%, compared to a national average of 48%.
* Scots are the group most likely to rely on the use of birthdays or anniversaries to help them remember PIN codes, at 41%.

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Cartoons to accompany this release are available on request from Red Whistle on
020 7240 6189

About Bango.net: Bango.net is an international company dedicated to connecting people to information in the simplest, fastest way possible: through numbers. Created in answer to the growing and varying complications of information access with emerging mobile technologies such as WAP and SMS, the company developed its Bango Number System. The system aims to connect people around the world to pinpointed web information fast and conveniently, bypassing common web address barriers such as language, dialects and 'tech-speak'.

Bango.net operates through a three-tiered partner system of content, service and technology providers and is headquartered in Cambridge, England. Further information on the company can be located at www.bango.net.

About NOP: The NOP Research Group is one of the UK's leading independent research companies and the largest ad hoc research business. For more information visit the NOP Web site at www.nop.co.uk

Methodology: NOP carried out the survey on adults aged 15 years and over using a quota sample. The sample was designed to be representative of all adults in telephone owning households in Great Britain. Interviewing was carried out using fully trained and supervised market research interviewers over the telephone, using Computer Assisted Telephone Interviewing (CATI). The sample has been weighted to bring it into line with national population profiles.

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Bango(r), Bango.net(r), and Bango Text(r) are either a trademark or registered trademark of Bango.net. in the United States and other countries.

Contact:
Rebecca English
Red Whistle
Tel: +44 (0) 207 544 3190
Email: renglish@webergroup.co.uk
Peter Walker
Bango.net
Tel: +44 (0) 1223 472777
Email: peter@bango.net







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