WCL, leading developers of m-commerce platforms and applications, today announces that it is providing the technology interface behind the Guardian's recently launched text message poetry competition, which is the first of its kind to exploit the phenomenal popularity of text messaging.
WCL's Wireless Gateway is delivering a seamless two-way interface between the Guardian's website, Guardian Unlimited (guardian.co.uk), and entrants' mobile phones. All liaisons between the mobile phone operators and Short Message Service Centres (SMSCs) are handled by WCL's team of consultants on behalf of the Guardian and Consult Hyperion, which built the infrastructure.
Any mobile phone users can enter the competition, which runs until April 13th, by simply text messaging their poems, using 160 characters or fewer, to 07753 828610. All entrants will receive a text acknowledgement of their submissions before judges decide upon a shortlist of the seven best entries. Each entrant will then be sent one of the final seven poems starting April 23rd every day for a week around lunchtime for judging. Participants will be requested to mark each of the poems from 1 to 10, and the winners will be published in Guardian Online and on Guardian Unlimited on May 3rd.
Vic Keegan, editor of Guardian Online, commented: "We have been closely following the boom in text messaging, which saw over 900m messages sent in January of this year alone, and wished to explore further this new and very popular form of communication to test its creative possibilities. By running the first competition of its kind within such an explosive marketplace, we hope to catch the imagination of our readers and maintain the high level of traffic to our website."
Philip Stubbs, head of business development for WCL in the UK, said: "This latest initiative from the Guardian, which includes the incorporation of a two-way interactive element whereby entrants take part in the final judging decision is further confirmation of the huge possibilities that can be realised through text messaging. We have already witnessed a brilliant response to the competition with approximately one thousand text messaged poems coming in per day from as far a field as Singapore!"
For more information please see www.guardian.co.uk/mobilepoems
Established in January 1999, Wireless Commerce Ltd (WCL) is a world-leading innovator, providing platforms and applications for mobile marketing, communication and commerce. Its highly flexible m-commerce platform, Wireless Commerce Engine is a business-to-business packaged solution that allows clients with wide ranging business models to offer m-commerce services to their customers.
For further information please contact:
WCL Press Enquiries
Sarah Rowan / Julia Jahansoozi, Citigate Technology Phil Stubbs, WCL
Tel: 020 7282 1049 / 2998 Tel: 0870 7300 767
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