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Victoria Real’s interactive service for Children’s BBC has launched

Victoria Real, the leading interactive media production company, has developed and delivered an interactive service
for CBBC which ties in with the return of CBBC’s series - Xchange.

Xchange which will be broadcast during the Easter and Summer holidays is aimed at seven to 12 year olds and
proved to be one of the most popular children’s shows in Summer 2000.

The show encourages participation activities during the holidays and the site reflects this with its three areas or
‘islands’ : Xpress (for arts, music and design), Xplore (for science, history and geography) and Xtreme (for sports,
hobbies and pastimes). Each island boasts interactive games and quizzes which are linked to the National Curriculum.
Making the site and games fun while educational was key to Victoria Real’s selection as the development company for
the Xchange site.

With its new web offering Xchange aims to take interactivity and the use of the web by a TV show to new levels. There
is regular cross over between the show and site, with references being made on each medium to the other. A large on
and offline competition is running in conjunction with the series.

Jason George, Creative Director of Victoria Real, said : "CBBC is known around the globe for the quality of its
programming and educational offering. In addition to the CBBC’s benchmark values, children will now be able to
benefit from the channel’s innovative use of new media. This is becoming increasingly important to ours and even
more so to the next generation."

Frank Flynn, Controller of Children’s Education for the BBC, said :

"The BBC has a long heritage of producing children’s programmes that entertain and educate children, and our websites are
among the best in the world."

"We have used this experience and knowledge to ensure that children can only benefit from Xchange. With such myriad sites
on the Internet, we want parents to know that their children will only be able to access stimulating, entertaining and safe
material on the Xchange site in a secure and non commercial environment."

The latest series of Xchange and the accompanying site went live on Monday 9th April 2001. Xchange runs on
BBC TWO at 9am every weekday during the holidays, except Easter Monday when it will run on BBC ONE. The
next series is scheduled for summer 2001. The site will continue to operate during term time and be regularly


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For further information please contact :

Xavier Adam

Xavier Adam Public Relations

T 44 (0) 1892 617286

F 44 (0) 1892 617287

M 44 (0) 7887 955352

About Victoria Real

Victoria Real is an award-winning digital media production company that specialises in developing creative, interactive content across any
platform - including web, iDTV and wireless - for blue-chip brands. Victoria Real’s success derives from the company’s unique background
and approach: its grounding in television production principles means it aims to make technology invisible by delivering compelling content
coupled with intuitive, interactive design. In the past six years Victoria Real has collected a wide variety of awards including the 2000 Digital
Britain and BIMA Awards for ‘Best Use of E-commerce’. As well as an extensive client list including, UKTV, CBBC, William Hill, Norwich
Union and Iceland, Victoria Real is the company that designed and built the record-breaking UK Big Brother website. Victoria Real has
partnered with Endemol Entertainment, one of Europe largest production groups, to facilitate further growth and global expansion. See

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