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ce-commerce interconnects retailers & wholesalers at ER show using Software AG’s EntireX & Tamino platform

Bracknell, UK, 11 April 2001: Software AG, Europe’s largest systems software company, today announced that its XML-based Tamino platform and integration products is underpinning a major industry initiative to be unveiled at the Electrical Retailing show (22-24 April 2001 at the NEC, Birmingham, UK). Software AG is providing ce-commerce, a co-operative venture linking electrical retailers with electrical manufacturers, with an XML-based infrastructure to underpin its communications hub.

ce-commerce is an initiative between large and small retailers, manufacturers and retail software providers from the electrical appliance industry, to facilitate and streamline supply chain communication between participating companies. The venture will be enabled by a sophisticated XML communication hub that conveys transactions and messages, including purchase orders, stock availability, and delivery notices.

Robert Hughes, ce-commerce Director and Managing Director of one of the initiative’s founding companies, Hughes Electrical, comments, “Thanks to Software AG’s Tamino platform we already have a working hub operational with links between two retail software vendors and a major manufacturer. This show provides ce-commerce with the opportunity to encourage electrical retailers to see a proof of concept and a real-world pilot implementation. With this trading portal, we are offering all parties a method to save time and money on communications and transactions.”

Geoff Cooke, General Manager of Sales and Marketing for Software AG in the UK, explains, “It’s all about the interconnection of retailers’ systems with manufacturers’ systems, and this is a fantastic opportunity for the 25 major manufacturers and their 300 retailers to drive down costs and speed up the process. Unlike existing online marketplaces that are driven by elaborate marketing messages, the ce-commerce initiative is underpinned by Software AG’s powerful integration capabilities based on our EntireX middleware product and the Tamino XML database. Software AG has laid down the track to allow the delivery of genuine e-Business for the electrical retailing community.”

Software AG and ce-commerce are jointly represented at the ER show, Hall 9, stand 9.93

about ce.commerce
ce-commerce is a co-operative venture, representing an alliance of large and small retailers, manufacturers and retail software providers from the electrical appliance industry. It is run as a non-profit organisation by the industry for the industry. It offers a free-of-charge service to participating retailers subject to the existence of a suitable interface linking the business to the ce-commerce hub. ce-commerce is backed by the technical capabilities of Software AG, Europe’s largest IT integration specialist.

about XML
eXtensible Markup Language, XML, is an international standard for the interchange and storage of data. XML has a number of unique benefits: it is platform neutral and scalable, thereby providing the assurance that documents and data can be exchanged with absolute confidence. XML is self-describing, which means that data is tagged with a description of its content, making information understandable and useable when exchanged between parties. Finally, data encoded in XML is future proof and will withstand developments in software and hardware over time.

about Software AG
Software AG, Darmstadt, Germany, is Europe’s largest system software provider and a major global player offering cutting edge technology for data management and electronic business. Since 1998 the company has focused its development activities on XML products for the Internet. With some 3,500 employees and representatives in over 70 countries, Software AG expects revenues to exceed euros 600 million in 2001. Its distribution and technology partners include market leaders such as IBM, Microsoft and Hewlett-Packard as well as innovative IT solutions providers like Extensibility, Softquad and Sequoia. Software AG’s products control the central IT processes of thousands of renowned companies worldwide. Some examples of these are Lufthansa, British Sky Broadcasting, ZDF, Dresdner Bank AG, Swiss Post, DaimlerChrysler, Deutsche Bahn AG (German Rail), BP and VIAG Interkom. Software AG is listed on the Frankfurt Stock Exchange (MDAX, Security identification number 724264 / SOWGn.F). !
Software AG’s UK offices are located in Bracknell and Derby. More information at

For more information on Software AG, please contact:

Julia Davis
Marketing Manager
Software AG
Tel: 01344 403 800

MCC International
Robert Lyszyk/Tamsin Keynton
Tel: +44 (0)1962 888100
Fax: +44 (0)1962 888125

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