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Standards-based technologies enable global distribution and management of business-critical content online

SAN FRANCISCO/AMSTERDAM, 10 April 2001 -- Kinecta Corporation, a global technology leader in powering B2B Content Networks, and Tridion, a leading European provider of XML-based web content management software, announced today that they have signed a partnership agreement to combine co-marketing efforts. The companies also plan to investigate future integration efforts providing customers with the latest web content management and distribution solutions.

This relationship reflects the growing demand for content exchange solutions in Europe and marks Kinecta's increasing presence outside the U.S. According to a recent Jupiter Executive Survey 65 per cent of site managers expect to manage 20 or more content distribution relationships over the next 12 months. As businesses increase their online relationships, the need for a flexible, standards-based solution that empowers companies to create, manage, distribute and integrate Web content grows significantly.

"As businesses take a hard look at how they effectively manage and exchange their content, they recognise that integration with content distribution solutions like Kinecta Interact provide a logical extension to their content management system," said Jouk Pleiter, president of Tridion. "Our relationship with Kinecta promises to deliver a more complete content management solution, allowing companies to easily manage the creation and distribution of content to their core customers and partners."

"Increasing pressure to distribute content and integrate islands of content within and between businesses requires a scalable, flexible solution to improve business efficiencies," said David Mathison, Kinecta chairman and chief executive officer. "Well-managed content that can be easily distributed throughout an enterprise's value chain is essential to effective business growth."

About Tridion and Tridion DialogServer

Tridion is a leading European provider of advanced XML-based Web Content Management software. Its core product, Tridion DialogServer, enables enterprises to update, manage and re-use their content across multiple websites, channels and business applications in a consistent and cost-effective manner.

Built on a non-proprietary and component-based architecture, Tridion DialogServer makes extensive use of open Internet standards, such as XML (Extensible Markup Language), COM+ and J2EE, enabling seamless integration with complementary business applications.

Many well-known organisations use Tridion DialogServer as the basis of their Internet activities. These include Akzo Nobel, AXA, Blackwell Publishers, GE Access, ING Real Estate, Intergamma, KLM, Open University, Scania, Smurfit Communications and Wolters Kluwer. Tridion is headquartered in Amsterdam with offices in Barcelona, Brussels, London, Munich, Paris and Stockholm. For more information, visit

About Kinecta Interact

Kinecta Interact powers B2B Content Networks, providing end-to-end integration, automation and control over the movement of content. Using Kinecta Interact, businesses can aggregate content across multiple content repositories, including the Tridion DialogServer, and create customized packages. Business rules determine which partners receive what packages and when. Communications ensure the content is delivered intact, along with rules for further processing upon delivery. Additional services are available that measure the actual usage of content anywhere throughout the content network.

About Kinecta

Kinecta Corporation is the leading provider of e-business infrastructure and services for establishing and managing B2B content networks. Kinecta solutions automate the distribution, aggregation and integration of content for enterprises throughout their business networks and media companies across their syndication networks.

Current customers include Fidelity InvestmentsÒ,, Office.comÒ (A Service From Winstar) and ReutersÒ (Nasdaq: RTRSY). Kinecta Interact was named a Seybold "Hot Pick" by the editors of the Seybold Report on Internet Publishing and is a recipient of the prestigious Crossroads 2001 A-List Award. Kinecta was also named by ComputerWorld magazine as one of the "Top 100 Emerging Companies to Watch" in 2001.

To learn more about how Kinecta can help your business reduce costs, generate new revenues and increase productivity, visit our Web site at

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