SealedMedia Protects Leading Publisher’s Educational Resources Comprising E-books And Encrypted Multimedia Courses For IT Users And Professionals
SealedMedia, a leading digital rights management (DRM) company shipping the first solution for securely packaging and selling multimedia digital content on the Internet, has announced today that leading publisher, Pearson, has chosen its DRM solution to manage the licences and protect the content on its InformIT site, devoted to the learning of new technologies.
InformIT.fr offers educational resources comprising ebooks and encrypted multimedia courses for IT users and professionals. With the help of SealedMedia, it is able to protect the valuable online contents, manage user licences and administer copyright as easily as with existing printed material The InformIT.fr site contains a full range of interactive publications for rapid courses in key subjects in IT (such as multimedia, programming etc.) and e-business (such as marketing, e-commerce etc.) relevant to businesses and students alike. InformIT publications can be accessed anywhere with their multimedia content adding a new dimension to acquiring knowledge.
“When we decided to launch InformIT we were faced with a number of challenges. In particular, that of distributing quality content securely, whilst maintaining control of on-line distribution licences,” explains Emmanuel Sajot, InformIT General Director with Pearson Education France. “After examining the solutions proposed by a number of suppliers, SealedMedia soon stood out from the rest.
“It was the only solution to offer simultaneous protection of text, sound and video without restrictions. The policy for granting licences was also a decisive factor,” continued Sajot. “The system established by SealedMedia is very flexible and very simple to use, enabling us to multiply the types of licences proposed.”
SealedMedia’s cutting edge DRM technology consists of a flexible rights management platform that allows content publishers to seal copyrighted content in a variety of formats (html, PDF, image and audio formats, etc.) and distribute it to customers across digital media with powerful and flexible license configurations.
“Copyright is a very important element of our business. For printed works, production and sales are controlled physically, but only a solution such as that proposed by SealedMedia enables us to manage electronic material,” explained Sajot. “The commercial approach of SealedMedia in supplying a service application for managing digital copyright (ASP model) enabled us to set up the solution very quickly, since we didn’t need to incorporate a complex protection platform to our existing IT system.”
The SealedMedia technology handles content protection and licence management, making multiple business models possible, whether that be renting, free previews or purchase of a single chapter. The separation of content and protection is characteristic, whilst the encrypted content is situated on the owner’s website, licence management is handled by SealedMedia bureau servers. All the owner of the content has to do is to send the SealedMedia servers what access privileges the user has. In this way, InformIT has been able to establish a flexible licence policy:
·Partial sale of the content. For example, sell only the chapter that the student is interested in.
·Provide a ‘library’ type of functioning, allowing companies to buy a certain number of copies of the same work. One employee can then view each copy at a time, for a certain period.
About Pearson France
Pearson Education France is the leading French publisher of IT material, published under the Campus Press brand. The group also offers works on management under the names Village Mondial and Les Echos Editions. Pearson Education is part of the Pearson Group, the media giant that owns the Financial Times, Les Echos and Penguin, and is present in 62 countries.
SealedMedia’s content sealing solution enables publishers to increase revenues using powerful Internet content distribution. SealedMedia provides robust and persistent protection for multiple types of digital content, including pdf, html, gif, jpeg, and MP3 audio (Quicktime MOV will be available in 2001). Online publishers can improve their marketing and sales impact with personalised rich-media offerings through use of SealedMedia’s content sealing and licensing solution. This enables them to mix and match media, generate licenses in real time to create new business models and opportunities, and ensures unauthorised access to content is prevented.
SealedMedia has been selected by leading online content vendors around the world who sell online books, newsletters, financial research, music and more in the emerging $100 billion eContent marketplace. SealedMedia' has sales offices in San Francisco, Los Angeles, New York, Beaconsfield, UK, Munich, and the Netherlands.
Further information on SealedMedia – including interviews, reviews and photography – is available from Martin Brindley or Natalie Johnson at MCC International.
Tel: +44 (0) 1494 687200
MCC International Ltd
Martin Brindley/Natalie Johnson
Tel: + 44 (0) 1962 888100
Pearson Education France
Emmanuel Sajot, informIT
Tel:+33 (0)1 72 74 90 55
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