Version 4.0 Increases Wireless Access Speeds and Expands Service Provider Revenue Opportunities
LONDON - April 17, 2001 - BlueKite.com, a leading mobile Internet software provider, today announced the release of the first optimization software compatible for Pocket PC devices. The new release enables wireless access speeds equivalent to dial-up connections, allowing a truly usable consumer and corporate mobile Internet device.
"We've seen growing demand for Internet access with mobile computing devices, and the increasing popularity of the Pocket PC is a testament to that demand," said David Cox, president and chief executive officer of BlueKite. "Real mobile access with these devices, however, has been tempered by painfully slow wireless networks and very complex connection solutions. BlueKite has been working diligently to make the wireless Web a reality for Pocket PC users."
BlueKite's technology delivers a rich, familiar Web browsing experience to Pocket PCs and laptops through caching and compression algorithms that reduce unnecessary data transmissions over wireless networks. Pocket PC compatibility is a new feature of BlueKite's software platform, now in Version 4.0, and includes any device running Windows CE such as Compaq's iPaq, Hewlett-Packard's Jornada, Casio's Cassiopeia, Mitsubishi's Trium Mondo, and Cyberbank's CyberBird.
Expanding Pocket PC Usability and Functionality
By significantly enhancing the wireless connection speeds, BlueKite enables the same rich applications on Pocket PCs, previously limited to desktop access. Both business users and consumers can turn their handhelds into powerful mobile Internet devices, with fast access to web-based applications such as Outlook e-mail, Sales Force Automation, or Customer Relationship Management.
BlueKite Helps Service Providers Increase Revenue
BlueKite's Version 4.0 enables service providers to build a profitable revenue stream from current networks through bandwidth optimization, content delivery management, and service support. The network-independent software also allows mobile operators to build "future proof" offerings by optimizing any wireless standard for web access, for example GSM, GPRS, CDMA, 1xRTT and UMTS.
Service providers can accommodate more users over constrained wireless spectrum by deploying BlueKite's optimization technology, which reduces the amount of data sent over packet-switched networks by an average factor of eight. This is achieved by reducing overhead, latency, and redundancy while still giving end users a rich Web experience by delivering Internet content in its full, original form.
Wireless Pocket PC Use Expected To Grow
BlueKite introduces its Version 4.0 for the Pocket PC at time when demand for Web-enabled handheld devices continues to increase. Analysts estimate that there will be more than 329 million mobile Internet subscribers by 2003 (IDC, June 2000)
"As the handheld market heats up the next few years, the Pocket PC will experience a significant increase in market share as wireless technologies like BlueKite help deliver truly usable wireless Web devices," said Roberta Wiggins of the Yankee Group. "This is especially important as mobile operators around the world look to increase their revenues and earnings by offering value-added data services."
Version 4.0 Additional Features
BlueKite's Version 4.0 also includes new authentication features that allow service providers to implement customized, high profit offerings by enabling subscription-based services. Other new features in Version 4.0 facilitate improved subscriber retention rates by making it easier to install, manage, and upgrade software on mobile devices. Utilizing a simple "one-click" installation, BlueKite's software includes the ability to automatically upgrade over wireless connections. More product specifications can be found at http://www.bluekite.com/products_services/product_spec.htm
Established in 1997, BlueKite is a leading Internet software company that provides a platform, which enables the efficient delivery of rich content to mobile computing devices. Premiere service providers around the globe such as BT Cellnet, Connect Austria, Sprint PCS, and Swisscom have built mobile Internet services upon BlueKite's technology.
Headquartered in San Francisco, BlueKite has an engineering and design center in southern California and European operations in the UK, France, Denmark, and The Netherlands. For more information, please visit www.bluekite.com or call +1 415 369-3700 in the U.S. or +44 207 9079790 in UK.
BlueKite and Data Reduxion are trademarks of BlueKite.com, Inc. All other company and product names are used for identification purposes only and may be trademarks of their respective owners.
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