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Partnership with Printware spearheads Tally’s assertive play for colour laser market

Tally, the computer printer specialist, today announced its partnership with Printware, the specialist reseller of colour laser printing systems. The partnership cements Tally’s position as a serious colour laser vendor, and follows the launch of Tally’s dedicated range of six new colour laser models. The range is aimed at different applications in varying environments, and Printware will help to champion the new range in the creative arts and business markets.

“Colour has long been seen as a complicated issue, both in terms of its route to market and end user applications”, says Robin Edwardes, Tally’s MD. “We are about to simplify all that. Our new range features an extremely user friendly driver that enables easy colour adjustment. This ensures the delivery of exceptional print quality and depth of colour for both general business and professional graphics users. True Adobe Postscript and our own-developed Tally Compressed Printer Language (TCPL) offer leading edge performance and quality, plus easy print management over a network or via the web.”

Tally’s range of 6 printers is the largest colour range offered by any printer manufacturer. Tally offers resellers full sales and technical training on all its colour products, and employs its own service engineers to provide support in the field.

He continues, “The consideration taken in the development of these products has been echoed in our selection of business partners. We have a clear vision for our products, and won’t be over distributing this product series. We are looking for partners who add real value to end users - and Printware has the colour expertise to hit the spot.”

Printware MD, Kevin Jones, says, “The experience of dealing with a professional manufacturer who focuses on quality and support for its dealer with integrity is fundamental to our alliance with Tally. The market for printers is huge, and the move from mono to colour is unstoppable. Value for money and delivering the ability to print to maximum quality in the right environment is what Tally is offering.”

About Printware
Printware has focused on printing solutions for over 10 years. Key factors in growing its business include the ability to respond swiftly to capitalise on market developments and gain competitive advantage by leveraging relationships with key business partners, maximising the focus and effectiveness of its team, and taking advantage of Information and Internet Technology.
More information can be obtained from

About Tally
Reformed in 1996 following the buy out of Mannesmann Tally from the German conglomerate Mannesmann AG, Tally has been dedicated to the manufacture and support of computer printers for more than 30 years. The company offers business users a wide range of mission critical, colour and desktop printers. These include mono/colour lasers, volume inkjet printers, high performance matrix printers and line printers where the company is recognised as the market leader.

Tally is based in Basingstoke in the UK from where it sells into more than 60 international markets through local distributors. This new facility includes a state of the art training, repair and commissioning centre and is the hub of its UK-wide service team of 20 engineers, which boasts a first-time-fix rate of 97%. Tally Ltd has enjoyed ISO9001 accreditation since 1991, and achieved Investor in People status in 1999.

A global player in the computer printer market, the company employs more than 1100 staff operating out of subsidiaries in the UK, Germany, France, Italy, Austria, Russia, Singapore and North America, and manufactures in Germany and the USA.

In the UK, the company sells through distribution partners and VARs, and corporate customers include Tesco, B&Q, Ministry of Defence, Unichem, Kwik-Fit and HSBC Bank.

For further information on Tally Ltd, please visit

Editorial Contacts
Interviews, photography and further information are available from Natalie Johnson or Claire Adam at MCC International.

Claire Adam/Natalie Johnson
MCC International Ltd
Tel: 01962 888100

Robin Edwardes/Julie Field
Tally Ltd
Tel: 0870 872 2888

This press release was distributed by ResponseSource Press Release Wire on behalf of MCC International Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit