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Strategic Content Management Is The Key To Web And Intranet Business Success


Eprise, the leading provider of Strategic Content ManagementTM solutions today announced its launch into the UK market. Expanding its US and European operations, Eprise is set to dominate this market space with a range of innovative solutions. The Strategic Content ManagementTM philosophy from Eprise provides a comprehensive approach, using software and services to help businesses efficiently design, implement, measure and enhance corporate websites and intranets.

Ian Moyse, Managing Director, Eprise UK, explains, “Content management is about using best practices to manage the development of a site, its content, and improve user productivity. Eprise offer the ability to change critical site content in seconds; no complex scripting languages to learn; a pre-configured and fully functional database which is simple to use and easy to maintain.” Moyse continues, “Using four key approaches: outside-in planning; efficient implementation; useful measurement; rapid change; we are focused on driving our strategic content management approach, resulting in the elimination of unsuccessful websites.”

In December 1999, Forrester Research found that out of 30 business-to-business sites, only 13 percent offered essential content at each decision point in a user’s progress. By failing to provide informative and dynamic content to users, these businesses neglected to leverage content to help users meet their objectives and hence every site failed to deliver on value, ease of use and reliability. Ian Moyse concludes, “Our strategic approach at Eprise can significantly enhance site effectiveness and the processes that support targeted content delivery. Essentially our expertise is to turn content into a competitive advantage for businesses by delivering the information that helps site users find the information they seek quickly and easily. Our move into the UK demonstrates commitment to our own business development and ensures that UK businesses have the chance to succeed in the business-to-business web, intranet and extranet environments.”



About Eprise Corporation
Eprise Corporation (Nasdaq: EPRS) provides Strategic Content Management solutions that enable businesses to gain competitive advantage through more efficient and effective Web sites. Our software solutions encompass products and services that support the use of industry Best Practices for managing the entire content life cycle from creation to delivery. Eprise Professional Services uses a proven methodology to assist organizations with their content initiatives by helping them to focus on making sites more flexible, strategic, and effective. As part of its best-of-breed approach, Eprise has established strategic partnerships with technology companies to extend the capabilities of Eprise Participant Server and its partners’ offerings. By integrating its products with technologies from companies like Microsoft, Inktomi, Net Perceptions, and Screaming Media, Eprise offers an even more robust environment, enabling customers to improve Web site effectiveness and drive e-business !
success.

Headquartered in Framingham, Mass, the company has built a global presence with regional offices across the United States, as well as in Canada, Germany, and the United Kingdom. Global market distribution of Eprise Participant Server includes The Netherlands, Europe, Asia Pacific, and Australia, including a Japanese version of Eprise Participant Server.

Further information is available from: www.eprise.co.uk


Editorial Contacts:
Eprise Corporation Ian Moyse, UK Managing Director Tel: +44 (0)1189 653 460
imoyse@eprise.com

MCC International Ltd
Stephen Humphrey/ Nicola Welch
Tel. +44 (0)1962 888 100
stephen.humphrey@mccint.com
nicola.welch@mccint.com


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