Corporate Subscribers Provide Hope for Mobile Operators
18th April 2001, Ledbury,UK: – By 2006, mobile European businesses will be spending US$20 billion per year on mobile internet services, according to a report published today. The figures come from a new report, Wireless in the Enterprise, published by telecoms consultancy BWCS.
According to BWCS, the corporate mobile internet market is set for rapid growth over the next five years. In 2000, corporate WAP users generated revenues of US$865 million in Europe, but spending is set to accelerate with the launch of high-speed 3G networks and enhancements to existing GSM networks.
However, BWCS warns that mobile operators risk losing a large slice of these revenues to corporate network providers, system integrators and wireless LAN operators unless they better serve the needs of their corporate customers.
BWCS Consultant and report author Ross Parsons said: “The majority of large corporate customers feel let down by mobile service providers. Many corporate customers are still trying to understand how high speed mobile internet services can deliver competitive advantage to their business – and they are not getting many answers from the majority of operators. With mobile penetrations reaching near saturation and the consumer market predominantly populated by low revenue pre-pay subscribers, it is vital that operators make a big play for higher revenue, lower churn business users.”
Wireless in the Enterprise finds that despite the imminent introduction of packet-switched GPRS services across Europe and the fact that some operators are preparing to launch an all out assault on the corporate sector, many mobile companies are still lagging behind. BWCS Director Graham Wilde said: “Over the past 12 months we have seen operators such as Vodafone and BT Cellnet entering into partnerships with a host of mobile application developers in preparation for the launch of new wireless enterprise applications, but they remain the exception rather than the rule. There is a huge opportunity to win high margin business from multinationals, but operators need to have an international footprint and strong systems integration skills, either of which can be delivered in-house or via a network of alliances. Right now the door is wide open for major fixed line operators like Equant, and Concert, to capture the mobile solutions spend of the Fortune 1000. This would relegate th!
e mobile operators to mere spectrum providers, with no ownership of their largest customers.”
About Wireless in the Enterprise
BWCS’ latest report, Wireless in the Enterprise, uncovers the potential for future growth in this sector and strives to reveal what factors are driving this market forward. Our team of analysts spent five months interviewing –
· All the major mobile service providers
· Application Developers
· Equipment vendors
· Systems integrators
The result is a comprehensive, well-researched, in-depth study of the future markets for corporate mobile services.
For further information on this report please call BWCS on +44 1531 634 326 or visit our website at http://www.bwcs.com
BWCS Ltd is a telecoms consultancy that advises on the sales and marketing of telecoms and e-commerce related services, software and equipment. BWCS has worked with leading players in the telecoms sector, providing them with a services including strategy formulation, competitor profiling, bid management and due diligence.
BWCS also produces a range of expert-authored reports and handbooks for the telecoms industry. These cover specialist areas such as telecoms law as well as technologies such as wireless application protocol and strategic issues such as revenue opportunities for the wireless internet. Further information on BWCS can be found on our website at http://www.bwcs.com
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