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You are using an outdated browser. Please upgrade your browser. calls on the UK internet industry for support, the UK's sole remaining web-based provider of news and
analysis on the UK internet industry, is asking its industry for support.

Today the site launches a campaign to convert a percentage of its current
free member base to a paid structure. If this figure is achieved within the
next two weeks, the company will be able to continue to offer its daily

In the current market environment, the company has proved that solid
revenues can be achieved for a content site in the UK market, despite the
current advertising downturn, but the overhead of providing such depth and
breadth of information is high and can be difficult to justify - as everyone
knows from having read about the cutbacks happening across the information

Chief executive Felicia Jackson said "it's clear that making content pay is
a difficult proposition. We believe that the best way to find out whether or
not our audience values our service as much as we think they do is very
simple - we decided to ask them."

The membership fee is low, at £50 for six months, which entitles members to
full access to the archive (over 10,000 articles), a free subscription to
the UK TMT Datasheet (a weekly analysis of the performance of the UK's
listed internet-related stocks), free attendance at lunchtime events and
discounts on all other events. has also been working on
developing a range of offline content products, and founder paying members
will always receive a reduction on these offerings.

Over the next two weeks, the site will only accept pledges of payment,
ensuring that no money is taken until the target necessary to guarantee the
continuation of the daily service on an ongoing basis is met. The site will
be tracking the performance of this campaign via its online 'MembOmeter',
where visitors and members alike can take the pulse of the matter at hand.
If successful, the service will then collect the membership monies over the
following weeks, and will continue to offer the most
timely, expert and incisive information on the UK internet market.

With the industry's help, we can all move forward together.

For further information please contact Felicia Jackson/Davina Lines at on 020 7247 0880.

Notes to the editor: is the content, community and commerce site for the UK
internet professional which went live in February 2000.

The first online community to provide in-depth, contextualised information
for the internet business community, delivers
up-to-the-minute news through the web site and also direct to desktops on a
daily basis. The service also provides details of industry events,
conferences and exhibitions, research, statistics, analysis and more. is a comprehensive, user-friendly, and speedy resource for
all internet industry related information, providing streamlined news and
analysis, with links to relevant articles from a broad range of sources.
Above all else, aims to provide essential
decision-critical context for internet professionals, without burdening
users with superfluous information.

The site is managed by respected industry figures, with a breadth of
experience in different parts of the internet industry - Felicia Jackson,
former editor of New Media Investor and Davina Lines, previously New Media
Age's Group Commercial Manager.

If you require any further details please do not hesitate to contact either Davina Lines or
Felicia Jackson on 020 7247 0880.


Davina Lines
Sales & Marketing Director
T 020 7247 0880
DDI 020 7863 2109
M 0976 665094

This press release was distributed by ResponseSource Press Release Wire on behalf of Netimperative in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit