Carview.co.uk's UK-only sourcing arrangement cannot deliver the discounts expected from car e-tailers
Leading online car retailer OneSwoop (www.oneswoop.com) revealed today that Microsoft's new motoring web-site will not be able to bring the same price savings to UK consumers as those already offered by well established importers. This claim is supported by research (See Appendix A) showing that OneSwoop offers a lower price for 11 out of the 14 most popular models compared with Carview.co.uk, questioning the new entrant's ability to compete on value for money.
The report suggests that the average OneSwoop saving versus Carview.co.uk is nearly £750 for each model, with the variation between the higher Carview.co.uk price and the OneSwoop price reaching as much as £2,001 in the case of the RAV 4 V8 2.0 4X4. The lower price deals available through OneSwoop also include a difference of £1,520 on the price of the Ford Puma 1.6 3 door coupe and a disparity of £1,651 on the Volkswagen Golf 1.6 16V SE 5 door.
Tom Buehlmann, marketing director OneSwoop commented, "We welcome Carview.co.uk, as their entry into the online car retail market will help tell consumers they can buy high value goods confidently over the Internet. However, OneSwoop's enviable relationship with dealers from across Europe, which the company has built up over the last 12 months, will deliver better savings for consumers than Carview.co.uk's alliance with just one UK dealer group. Although UK sourcing is a good way of delivering shorter lead times, Carview.co.uk's partnership with Pendragon is an incomplete arrangement - the end result being a lack of choice for the consumer."
Buehlmann continued, "Furthermore, Carview.co.uk joins over 250 online car retailers who have a proven track record in all the services the company claims to be bringing to the sector for the first time. OneSwoop has introduced a steady flow of services to suit the different demands of individual car buyers, such as independent advice from Whatcar.com, the opportunity to place classified adverts on WhatCar.com and Autocar magazine at 50 per cent discount on standard rates, as well as a full trade-in option. We believe Carview.co.uk will find it difficult to compete as a laggard entering an already crowded marketplace."
Launched in March 2000, OneSwoop is the leading pan-European online car retailer offering three easy ways to buy a car - OneSwoop Now, OneSwoop Custom and OneSwoop Select. The company specialises in a no haggle, no hassle service - delivering both custom and pre-configured cars directly to customers at up to 20 per cent off UK retail prices in as little as four weeks.
OneSwoop is backed by a number of prestigious financial and strategic investors from Europe and the US, including BP, Credit Suisse and Atlas Venture. It numbers amongst its partners such respected organisations as Fortis Bank, Marks & Spencer, SGS and STVA (Transcars).
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Appendix A: How OneSwoop and Microsoft Carview.co.uk compare head-to-head
1. Ford Focus 1.6 Zetec 5dr
2. Toyota Yaris 1.0 16v VVTi GS 5 dr
3. Volkswagen Golf 1.6 16v SE 5 dr
4. Peugeot 206 5 dr 1.1 LX AC
5. Citroen Xsara Picasso 1.6i SX 5dr
6. BMW 3 Series 320D 4dr
Carview.co.uk No BMWs
7. Renault Megane 1.4 16v Authentique
8. Ford KA 1.4 Collection 3dr
9. Toyota RAV 4 VX 2.0 4x4
10. Vauxhall Astra 1.7 DTI 16v Club Estate
11. Audi TT 1.8T Quattro Coupe (180)
12. Seat Leon 1.4 16v SX
13. Mercedes E Class E 220 CDI Classic
Carview.co.uk No Mercedes
14. Ford Puma 1.6 3dr Coupe
Notes to the editor:
All prices compared were those quoted on the OneSwoop and Carview.co.uk web-sites on 12 April 2001.
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