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Carview.co.uk's UK-only sourcing arrangement cannot deliver the discounts expected from car e-tailers


Leading online car retailer OneSwoop (www.oneswoop.com) revealed today that Microsoft's new motoring web-site will not be able to bring the same price savings to UK consumers as those already offered by well established importers. This claim is supported by research (See Appendix A) showing that OneSwoop offers a lower price for 11 out of the 14 most popular models compared with Carview.co.uk, questioning the new entrant's ability to compete on value for money.

The report suggests that the average OneSwoop saving versus Carview.co.uk is nearly £750 for each model, with the variation between the higher Carview.co.uk price and the OneSwoop price reaching as much as £2,001 in the case of the RAV 4 V8 2.0 4X4. The lower price deals available through OneSwoop also include a difference of £1,520 on the price of the Ford Puma 1.6 3 door coupe and a disparity of £1,651 on the Volkswagen Golf 1.6 16V SE 5 door.

Tom Buehlmann, marketing director OneSwoop commented, "We welcome Carview.co.uk, as their entry into the online car retail market will help tell consumers they can buy high value goods confidently over the Internet. However, OneSwoop's enviable relationship with dealers from across Europe, which the company has built up over the last 12 months, will deliver better savings for consumers than Carview.co.uk's alliance with just one UK dealer group. Although UK sourcing is a good way of delivering shorter lead times, Carview.co.uk's partnership with Pendragon is an incomplete arrangement - the end result being a lack of choice for the consumer."

Buehlmann continued, "Furthermore, Carview.co.uk joins over 250 online car retailers who have a proven track record in all the services the company claims to be bringing to the sector for the first time. OneSwoop has introduced a steady flow of services to suit the different demands of individual car buyers, such as independent advice from Whatcar.com, the opportunity to place classified adverts on WhatCar.com and Autocar magazine at 50 per cent discount on standard rates, as well as a full trade-in option. We believe Carview.co.uk will find it difficult to compete as a laggard entering an already crowded marketplace."

About OneSwoop:
Launched in March 2000, OneSwoop is the leading pan-European online car retailer offering three easy ways to buy a car - OneSwoop Now, OneSwoop Custom and OneSwoop Select. The company specialises in a no haggle, no hassle service - delivering both custom and pre-configured cars directly to customers at up to 20 per cent off UK retail prices in as little as four weeks.

OneSwoop is backed by a number of prestigious financial and strategic investors from Europe and the US, including BP, Credit Suisse and Atlas Venture. It numbers amongst its partners such respected organisations as Fortis Bank, Marks & Spencer, SGS and STVA (Transcars).

For Further Information:
Matthew Ward/Lena Ahmed
Brodeur Worldwide
Tel: 01753 44 8875/8861
Email: mward@uk.brodeur.com / lahmed@uk.brodeur.com


Appendix A: How OneSwoop and Microsoft Carview.co.uk compare head-to-head

Model
1. Ford Focus 1.6 Zetec 5dr
OneSwoop £9,985
Carview.co.uk £10,837
2. Toyota Yaris 1.0 16v VVTi GS 5 dr
OneSwoop £7,608
Carview.co.uk £8,589
3. Volkswagen Golf 1.6 16v SE 5 dr
OneSwoop £11,919
Carview.co.uk £13,570
4. Peugeot 206 5 dr 1.1 LX AC
OneSwoop £8,213
Carview.co.uk £8,411
5. Citroen Xsara Picasso 1.6i SX 5dr
OneSwoop £11,741
Carview.co.uk £10,880
6. BMW 3 Series 320D 4dr
OneSwoop £17,587
Carview.co.uk No BMWs
7. Renault Megane 1.4 16v Authentique
OneSwoop £9,373
Carview.co.uk £8,510
8. Ford KA 1.4 Collection 3dr
OneSwoop £6,981
Carview.co.uk £7,622
9. Toyota RAV 4 VX 2.0 4x4
OneSwoop £16,839
Carview.co.uk £18,840
10. Vauxhall Astra 1.7 DTI 16v Club Estate
OneSwoop £10,943
Carview.co.uk £11,385
11. Audi TT 1.8T Quattro Coupe (180)
OneSwoop £21,284
Carview.co.uk £23,254
12. Seat Leon 1.4 16v SX
OneSwoop £9,495
Carview.co.uk £9,431
13. Mercedes E Class E 220 CDI Classic
OneSwoop £21,602
Carview.co.uk No Mercedes
14. Ford Puma 1.6 3dr Coupe
OneSwoop £10,491
Carview.co.uk £12,011

Notes to the editor:
All prices compared were those quoted on the OneSwoop and Carview.co.uk web-sites on 12 April 2001.
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