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EGOmaniacs Body Rockin'!

EGO to sponsor World B-Boy Tour

Online gaming specialists Egomaniacs, part of Affinity Internet Holdings
PLC, are sponsoring Swindon's Futuriztic Breakin Krew. The crew will be
competing in The World B-Boy Tour 2001, a showcase of breakdancing, body
popping and deejaying, taking place at The Astoria, London, from 23rd-26th
April, 2001.

The Swindon based b-boy outfit, the youngest team competing, used a national
appeal for sponsorship as well as local fundraising to accumulate the
capital needed to compete. With support from EGO, the Futuriztic Breakin
Krew will be going head-to-head with the top breaking outfits from around
Europe. Other team sponsors include Sega, Nike and Tommy Hillfiger.

The event promises to be one of the highlights of this year's youth culture
calendar, and will be televised over twelve episodes on terrestrial TV. It
is expected to pull in viewing figures of over twelve million in the UK, and
fifty million worldwide, reinforcing the global popularity of the eighties

Gaming, like hop-hop, was conceived in the seventies and pigeon-holed as a
passing craze. Today, hip-hop outsells all other forms of music and
consumers spend more on computer games than any other form of entertainment.

Paul Waters, Marketing Manager of EGOmaniacs said: "Our involvement as a
sponsor confirms EGOmaniacs' dedication to maintaining our cutting edge
position in this sector.

Like hip-hop music, the breakdancers have grown up with games consoles. In
fact, hip-hop features on a multitude of gaming soundtracks proving the
marriage between the two is definitely built to last".

For further information please contact:
Zoe Harley/Stephen Green
Midnight Communications
01273 666200

Notes to Editors:

About Egomaniacs ( )

EGO offer a complete spectrum of web content from web-design to brandable or
bespoke gaming content ranging from addictive browser games via EGO's games
channel GamesParlour, to the robust online multiplayer gaming platform,

EGO can transform any online presence, such as a Web portal or corporate
home page, into a vibrant and fun environment. Games content is proven to
drive traffic and significantly increase repeat visits as well providing the
ideal tool for data mining and short-term promotions.

EGO services include:

GamesParlour - Brandable or bespoke online browser games
The GamesParlour channel features a range of classic and original games
available in Flash and Java.

DWARF - The brandable online gaming platform
The DWARF system delivers an immersive multi-player experience combined with
an in-depth, games orientated news service tailored to individual users and
platforms. DWARF is the only brandable platform of its kind on the market.

Online community management and content
A wealth of experience in community management and a broad, multi-lingual
user base has been reinforced by the acquisition of the exclusive
pan-European contract to administer the Sega Europe Dreamcast portal,

EGObytes - LAN-based gaming venue
EGObytes is a state of the art LAN-based gaming venue available for
corporate hire. Equipped with a full projection system, six Arcade-style
Dreamcast units, a network of high-specification PCs and Dolby surround
sound multi-speakers. EGObytes is the ideal venue for research and
testing, company or website launches corporate hospitality, product
showcasing and gaming and LAN parties.

About Affinity Internet Holdings PLC (
Affinity is a leading Internet and telecoms company providing an
increasingly integrated offering to corporates, consumer brands and special
interest groups. It has four wholly owned subsidiaries and one jointly owned
· Virtual Internet Provider Ltd, the branded Internet services provider
· Hurricaneseye Ltd, the convergent billing company (co-owned with Powergen)
· EGO Ltd, the online entertainment company
· Taxi Interactive Ltd, the innovative commerce company
· Sonnet Internet Ltd, the bespoke ISP specialists for the SME and SoHo

Clients include Tiny Computers, Compaq, PowerGen, Royal Bank of Scotland,
Chrysalis, Skandia and the AA.

Affinity is providing a best of breed solution by utilising the services of
its strategic partners: ICL - the e-Business services company, Cisco
Systems, and ClientLogic. Other key relationships include Cable & Wireless,
British Telecom, COLT, Vodafone UK, Synigence, Trans National and

This press release was distributed by ResponseSource Press Release Wire on behalf of Midnight Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit