Ideal Hardware has been chosen as the sole UK distributor for Auspex, manufacturer of advanced Network Attached Storage (NAS) servers for Enterprise clients. Ideal will provide Auspex’s high-end NAS solutions, allowing Ideal to deliver fully integrated Enterprise storage offerings to its customers.
US NAS market leader and parent company of Ideal, Bell Microproducts, recently announced the signing of a distribution agreement with Auspex, allowing them to distribute Auspex’s NAS products and solutions. Following Bell’s success in the NAS market, Ideal will spearhead Bell’s European NAS operation.
Garry Elliott, Auspex Country Manager comments: “By partnering with Ideal Hardware, Auspex strengthens its commitment to growth with an indirect strategy providing the highest quality products and services in the industry. This agreement enables Auspex to leverage Ideal’s demonstrated leadership throughout the marketplace. Through Ideal Hardware, Auspex reinforces its core strategy to bring industry-leading NAS solutions to a broader range of VARs and integrators.”
Mike Collins, Ideal’s NAS product manager, comments on the signing: “The addition of Auspex’s NAS family of products to our portfolio, strengthens Ideal’s NAS strategy and complements the Storage Area Network (SAN) strategies and high-end platforms we are now developing and investing in. This allows us to deliver fully integrated Enterprise solutions. The alliance with Auspex, coupled with Bell’s US success in the NAS market, provides us with the platform from which Ideal will establish itself as the global No. 1 NAS distributor. The agreement positions both parties with access to the solutions, services and reseller markets that will allow us to successfully deploy and manage our customers’ NAS solutions.”
Auspex’s NAS solutions are used by industries and enterprises to optimise IT infrastructures, leading to the maximisation of file transfer performance and enterprise-level data availability. Designed to provide fast, reliable access to multi-terabytes of consolidated UNIX and Windows NT data, Auspex offers comprehensive NAS solutions for customers with traditional network applications or corporate Internet sites, including those with dynamic business-to-business e-commerce functions.
For further information please contact:
Liz Stanford Ideal Hardware 020 8286 5143
Mellissa Dorrell Ideal Press Office 020 7375 3633
Fiona Talbot Auspex Systems 0118 940 7434
Rose Ross Auspex Press Office 020 8255 5225
Ideal Hardware Limited www.ideal.co.uk, the wholly owned subsidiary of US based Bell Microproducts Inc., is a leading UK based value-added, storage-centric distributor focusing on the high end of the storage market. Ideal is also a leading distributor of Compaq servers, PCs and storage products and is one of only 12 Compaq distributors worldwide to be awarded the prestigious CIP accreditation for high-end products. Ideal has strategic relationships with approximately 80 suppliers of Enterprise storage, computer systems, software and media products. These strategic products are packaged with Ideal’s value-added programmes and services to provide complete NAS, SAS and SAN solutions.
Bell Microproducts, Inc. is an international value-added provider of a wide range of high technology products, solutions, and services to the industrial and commercial marketplace. The company's offering includes semiconductors, computer platforms, peripherals, and storage products of various types including desktop, high-end computer and storage subsystems, fibre channel connectivity products, RAID, NAS and SAN storage systems and back-up products. Bell Microproducts is an industry-recognized specialist in storage products and is one of the world's largest storage-centric value-added distributors. The company's products are available at any level of integration from components, to subsystem assemblies, to fully integrated, tested and certified system solutions. The company adds value with a broad range of services including testing, software loading, kitting, mass storage system integration, and computer system integration. Trained and certified technical personnel com!
plete each of these processes at Bell Microproducts' ISO 9002 facilities. Bell Microproducts markets and distributes more than 150 brand name product lines, as well as its own BellStor storage and Trademark(R) computer brands, to original equipment manufacturers (OEMs), contract electronic manufacturing services (EMS) customers, value-added resellers (VARs) and system integrators in the Americas and Europe. More information can be found in SEC filings, or by visiting the Bell Microproducts Web site at http://www.bellmicro.com
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Auspex Systems Limited www.auspex.com, Auspex introduced the world’s first NAS server a decade ago and is the network storage server of choice for Global 500 companies, including customers in the software development, oil and gas exploration, semiconductor, manufacturing and Internet industries. Auspex’s enterprise-level, multi-terabyte solutions are designed for storage applications requiring secure Windows and UNIX data sharing from a single data image, server consolidation or continuous data availability. For more information, call +44 (0)118 940 7300 or visit www.auspex.com.
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