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IDENTEX SURGES FORWARD WITH WEB ENABLED CAMPAIGN MANAGEMENT PLATFORM AT
ENTERPRISE CUSTOMER MANAGEMENT 2001
Earls Court, London
Stand: 620
June 5th – 7th 2001

Identex, a leading provider in customer management solutions, today announced its attendance at Enterprise Customer Management 2001. Identex will showcase its web-enabled platform including the Identex eCampaign Management solutions, encompassing Identex Campaigner, that offers the means to control the channels of customer communication (email, telephone, mail, web), and its e-marketing management module.

On Wednesday 6th June at 13:15 to 13:55 in the seminar theatre, Client Relationship Director at Identex, Geoff Downer will deliver a seminar presentation titled, ‘How to implement a web enabled campaign management solution’. Downer explains, “As customers increasingly expect businesses to recognise their preferred methods of communication, (from new e-channels to more traditional methods), organisations need to be able to understand and manage opportunities for dealing with these demands. This can only be achieved in practice through the application of technology.”

Downer concludes, “Existing providers have had a high barrier to entry, deterring many mid-range corporate organisations from adopting the customer centric principle. Identex will highlight the various options available depending on infrastructure, budget, etc, ranging from software purchase, managed service by experienced client services teams, or via the latest thin client technology, providing the remote and mobile workforce with up-to the minute improvements to the system.“
If you are attending Enterprise Customer Management 2001 and would be interested in meeting Identex please contact Juliette Doel, Tel: 01962 888103 or juliette.doel@mccint.com.

To register for the Identex seminar on 6th June, visit the Enterprise Customer Management website at: www.ecmshow.co.uk/visitors/seminars.cfm

About Identex

Headquartered in Crawley, West Sussex, Identex has a strong portfolio of software and services, which span five main areas: eCampaign Management, Database Management, Global Data Quality Management, Analytics and Consultancy. A sub-brand of The Computing Group, its customers include British Telecom, British Airways, CGNU, Halifax Group Plc, John Lewis Partnership, Rentokil Initial, Royal & SunAlliance. Further information is available from http://www.identex.co.uk

Editor’s Contacts
Interviews, photography and further information are available from Graham Thatcher or Juliette Doel at MCC International.

Graham Thatcher/Juliette Doel
MCC International Ltd
Tel: 01962 888100
Email: graham.thatcher@mccint.com
Email: juliette.doel@mccint.com




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