Integrated offering provides an end-to-end analytic solution that predicts churn and recommends
cost-effective methods to retain customers
Englewood, CO (24th April, 2001)— CSG Systems, Inc., a subsidiary of CSG Systems International, Inc. (NASDAQ: CSGS), a leading provider of customer care and billing solutions to the communications industry, and Athene Software Inc., a provider of customer-focused Intelligent Customer Relationship Management (iCRMTM) software, today announced a partnership to provide Communication Service Providers (CSPs) with enhanced customer relationship management tools that accurately predict customer behavior and proactively recommend actions to prevent customer defections and maximise revenues.
CSG will seamlessly integrate Athene’s APT ChurnTM, and APT ProfitabilityTM software applications into its core customer care and billing solutions, CCS®/ACSR®, CSG.netTM and CSG NextGenTM. The integrated application will give service providers an enhanced CRM solution that allows valuable insight into individual customers’ vulnerability to churn, revenue potential and interests on a more personal level. The predictive intelligence incorporated into the solution provides near real-time analysis of customer behaviour throughout their lifecycle.
The end-to-end solution offers service providers predictive analytic solutions that leverage consumer data actively residing within CSG’s core customer care systems. These intelligent solutions address the diverse challenges faced by service providers at different points in their customer’s lifecycles. They enable proactive customer service, measure revenue potential, and increase one-to-one marketing and up-selling opportunities, all of which have been proven to reduce churn rates and increase profit margins.
“With the help of Athene, CSG now offers an add-on customer-focused predictive solution that helps to identify and target customers with the greatest profitability,” said Sally Else, CSG vice president of product management. “Our partnership with Athene builds upon the relationship management functionality inherent in CSG’s core customer care solutions and enables our clients to more proactively service customers, predict behavior, and recommend actions to effectively anticipate and meet individual needs.”
“As competition increases in the communications industry, service providers are seeking ways to keep their most valued customers,” said Eric A. Johnson, Athene President and CEO. “The integration of Athene’s innovative technology into CSG’s core products, offers service providers a comprehensive, end-to-end solution that enhances and expands their customer care capabilities, decreases customer churn and in turn can help to increase profits.”
Notes to Editors:
About CSG Systems, Inc.
Based in Denver, Colorado, CSG Systems, Inc. (Nasdaq: CSGS - news), a subsidiary of CSG Systems International, Inc., provides customer care and billing services worldwide for the converging communications markets, including cable television, direct broadcast satellite, telephony, online services, and others. CSG offers its clients a full range of processing services, software, and support services that automate customer management functions, including billing, sales support and order processing, invoice calculation and production, management reporting and customer analysis for target marketing. CSG Systems, Inc. provides its services to more than one-third of the households in the United States. Information about CSG Systems, Inc. and its products can be found at www.csgsys.com.
About Athene Software:
Athene Software develops and markets Intelligent Customer Relationship Management (iCRM™) software which dynamically predicts customer behaviour, reveals the drivers or reasons for this behavior, delivers pro-active, real-time recommendations to all customer touch points, and continuously learns with each customer interaction. Athene's predictive intelligence provides a 360-degree view of customers throughout their life cycle. Drawing on the expertise of some of the world's best domain experts and machine learning scientists, Athene enables ISPs, subscriber-based e-businesses and Communications Service Providers around the world to proactively build and retain profitable, long-term and loyal customer bases. Athene Software is headquartered in Boulder, Colorado, USA with offices in London. For more information, call +1 303 786-7500 or visit www.athenesoft.com.
Liz Bauer, VP/Investor Relations & Corporate Communications, CSG Systems, Inc.
(303) 804-4065; firstname.lastname@example.org
Nancy Laundy, Athene Software, +1.303.786.7500 ext. 126, email@example.com
Lisé Hutcheon, Link Marketing, +44 (0) 1372 468 960, firstname.lastname@example.org
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