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Blue Martini Software, a provider of next generation customer relationship management (eCRM) applications that help companies to understand, target and interact with their customers and business partners, today reported its financial results for the first quarter of 2001. Blue Martini Software reported total revenues of $20.5 million for the first quarter, an increase of 92 percent as compared to revenues of $10.7 million reported for the same period last year. On a pro forma basis, excluding restructuring charges and the impact of amortisation of deferred stock compensation, stock warrants and intangible assets, Blue Martini Software reported for the quarter a pro forma net loss of $15.2 million, or $0.24 per share as compared to a pro forma net loss of $5.8 million, or $0.12 per share for the first quarter of 2000.

For the first quarter, net loss, including a $2.1 million restructuring charge and amortisation of deferred stock compensation, stock warrants and intangible assets, was $25.7 million, or $0.41 per share, as compared to a net loss of $11.6 million, or $0.46 per share, for the first quarter of 2000. For additional information on the company’s reported results and accompanying financial tables, see the news section on www.bluemartini.com.

“Despite the uncertain economic climate, we continue to believe in the strength of our products, as demonstrated this quarter by the many awards we won, the customers we brought live, and the new customers and partners we signed,” said Monte Zweben, president and CEO of Blue Martini Software. “We remain enthusiastic about the long-term opportunity for Blue Martini Software in the eCRM market. Our management and employees are committed to building the next great software company.”

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About Blue Martini Software
Blue Martini Software provides eCRM applications that help companies understand, target and interact with their customers and business partners across multiple touch points. The Blue Martini 4 application suite includes four applications: Blue Martini Marketing, Blue Martini Commerce, Blue Martini Channels and Blue Martini Service. Each application can be used individually or as a complete integrated business suite for managing catalogues, content, transactions, campaigns, analysis and personalisation. Blue Martini Software applications drive revenues and build lifetime value of customers by providing compelling personalised interactions, maximising the effectiveness of marketing programs, enabling businesses to sell more effectively directly and through channel partners or marketplaces, and providing multi-channel customer service. Blue Martini Software's customers include Canadian Tire Corporation, Harley-Davidson, Iomega Corporation, Levi Strauss & Co., Oce Technologies, !
Oncology Therapeutics Network (OTN), Polaroid Corporation, PublixDirect and Saks Fifth Avenue. Blue Martini Software can be reached at 001 650-356-4000 or www.bluemartini.com

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Note to editors: "Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini Software, Inc. 2600 Campus Drive, San Mateo, CA 94403. Other product and company names may be the trademarks of their respective owners.

This news release regarding first quarter condensed consolidated financial results includes forward-looking statements that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors may include, but are not limited to, the impact of weakening global economic conditions or perceived weakening conditions on customers’ and prospective customers’ level of spending on Blue Martini Software’s applications and services; financial and other impacts of staffing reductions and other cost control measures; quarterly fluctuations in Blue Martini Software's revenues or other operating results; failure by Blue Martini Software to meet financial expectations of analysts and investors, including failure resulting from significant reductions in demand from earlier anticipated levels; risk related to market acceptance of Blue Martini Software's products; customisation and de!
ployment delays or errors associated with Blue Martini Software's products; impact of long and lengthening sales and implementation cycles for Blue Martini Software's products; satisfaction levels of customers regarding the implementation and performance of Blue Martini Software's products; reliance by Blue Martini Software on a limited number of customers for a majority of revenue; Blue Martini Software's need to maintain and enhance business relationships with systems integrators and other parties; Blue Martini Software's ability to attract and maintain qualified executives and other personnel and to motivate employees; Blue Martini Software's use in its products of third-party software; activities by Blue Martini Software and others regarding protection of intellectual property; and release of competitive products and other actions by competitors. Further details on these risks are set forth in Blue Martini Software's filings with the Securities and Exchange Commission, i!
ncluding its filing on Form 10-K for the year ended December 31, 2000. These filings are available on a website maintained by the Securities and Exchange Commission at http://www.sec.gov. Forward-looking statements in this release are generally identified by words such as 'remain,' "will," 'continue,' "believe," "plan," and other similar words and expressions. Blue Martini Software does not undertake an obligation to update forward-looking or other statements in this release.


Contact:
Cally Finch/Natasha Dahanayake
The Weber Group Europe
020 7240 6189
cfinch@webergroup.co.uk

Chris Cook
Blue Martini Software
001 650 356 4000
ccook@bluemartini.com

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