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Omnitel-Vodafone and Cash-U Sign Up For Fun and Profit

Leading Italian operator selects Cash-U’s Pecan platform as its mobile entertainment server, with the aim of developing a seamless w-gaming community

24 April 2001, Mobile Entertainment Conference, Paris: Cash-U Mobile Technologies announced that Omnitel (www.omnitel.it), a member of the Vodafone Group, has selected Cash-U’s Pecan (as well as other solutions by Cash-U) as its entertainment platform of choice.
Omnitel subscribers, numbering over 15 million, can immediately access a host of games and entertainment services from their mobile phones, thereby generating an overwhelming growth in SMS traffic.
This decision by the pre-eminent, innovative and one of Europe’s largest operators reflects the mood of the industry’s acceptance of the potential of the mobile games and entertainment business. There is a genuine need now for an open, scalable Telco grade platform – as the Pecan, to support the growing demand and technical requirements for mobile entertainment.
Omnitel has explained the adoption of the platform with the aim of developing a seamless community of games and games developers under the M-Play umbrella brand, reducing time to market and increasing the number of available applications for its customer base.
Cash-U’s president and CEO, Amir Peleg: “Omnitel’s choice has proved their strong belief that a scalable, multi application, multi-user platform as the Pecan, is the best technology to support the high traffic generated by entertainment applications”.
Omnitel is willing to open the platform to partners with creative ideas in the SMS gaming area, further confirming its focus and commitment to data and value added services.

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Notes to Editors
About Cash-U Mobile Technologies (www.cash-u.com)
Cash-U is committed to supplying Cellular Operators and Wireless Application Service Providers (WASPs) with enabling technologies for mobile entertainment Value-Added Services (VAS). Cash-U's solutions include Pecan - a unique, open-ended platform enabling diverse interactive cellular services that can host dozens of traffic-generating multi-user applications. Other solutions in Cash-U's portfolio are Pistachio, a software development kit for applications that are Plug & Play to the Pecan platform, and Peanut Butter, an application bundle offered by members of Cash-U's Global Applications Development Community. Cash-U has been financed by Intel, Chase Capital, Polaris Venture Capital, and Argoquest.

For more information, please contact:

Jeremy Wrench / Chris Gent
Senior Consultant
Companycare Communications Ltd
Tel: +44 (0) 118 939 5900
Fax: +44 (0) 118 959 9595

Email: chrisg@companycare.com jeremy@companycare.com

Yael Roth
Marketing Communications
Cash-U Ltd.
Tel: +972-9-8920832
Fax: +972 9 8920800
Email: yael.roth@cash-u.com

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