WORLD INTELLECTUAL PROPERTY DAY - THURSDAY 26 APRIL Wednesday 25 April 2001 PDF Print "INTERNET IS MOST PROFOUND INFLUENCE ON INTELLECTUAL PROPERTY RIGHTS SINCE THE PRINTING PRESS" Envisional points to unparalleled opportunities and concomitant threats as WIPO inaugurates World Intellectual Property Day To support World Intellectual Property Day tomorrow (www.WIPO.org), Internet monitoring specialists Envisional today claimed that the Internet has had the biggest impact on intellectual property rights since the invention of the printing press. By freeing content from the physical format in which it appears, the Internet has enabled intellectual property to be made available to a global audience of hundreds of millions. However, now that literally any kind of content - movies, books, music - is easily and freely available for download over the Internet, Envisional pointed to the ever increasing need for accurate monitoring to ensure that intellectual property holders' rights are protected and rewarded. Ben Coppin, Chief Operating Office of Envisional, said, "Before the invention of the printing press in the 15th Century, intellectual property could only be captured by the painstaking process of hand-writing books. Gutenberg's invention was the first technology that enabled the mass reproduction of intellectual property. Since then, many other technologies - radio, movies, television, vinyl records, videotape, CD, etc - have been introduced. However, while each of these media was subject to copyright abuse, wholesale infringement of intellectual property rights was expensive and relatively easy to track. The Internet is a whole new ball game - the ease with which content can be digitised and disseminated, its size and global nature, and the anonymity of cyberspace have changed the rules for intellectual property rights more profoundly than any invention since the printing press." Clare Griffiths, a lawyer at Intellectual property specialists Briffa, explained, "Before the advent of the Internet, large scale copyright infringers had to make significant investments in the infringement: they needed production facilities, raw materials and physical distribution channels. This limited the problem mainly to large operators in specific geographies who could be relatively easily identified and controlled. Today, however, it is a simple matter for individuals with only a PC and a web-site to copy virtually any kind of content and use the Internet to distribute it worldwide - instantly. Additionally, while they can easily get to your market, it's often much harder to get to them - it can be very difficult and time-consuming to find out who's behind the infringement and, even if that is possible, the ease and speed with which infringers can take down sites and relocate them means that pinning them down in a jurisdiction in which they can be sued can be very difficult." The creation of copyright laws in the early 18th century coincided with the widespread adoption of the printing press and the invention of each new technology has hastened the introduction of legislation protecting the intellectual property rights of content creators. The well-publicised legal action taken against Napster shows the difficulties involved in regulating internet copyright abuse. Research conducted by Envisional indicates that e-books may be the next major area of copyright abuse with the latest Harry Potter book made available for free download on the Internet on the day of its publication. Today, the publishing world in its broadest sense is struggling to come to terms with the impact of the Internet in terms of both the opportunities and the threats it poses to their business. Coppin said, "The Internet has the potential for allowing intellectual property holders to profit as never before from the content they have created. Napster argued in court that their technology was a fantastic opportunity for the record labels to allow huge audiences to sample material from unheard bands at virtually no cost. However, the business models and - just as importantly - the regulations and the controls have yet to be worked out. In the meantime, there is massive potential for copyright fraud that will cost intellectual property holders tens of millions of pounds. This is a technology problem that only technology can solve - companies are looking to innovations such as our Discovery Engine to combat this threat through monitoring abuse of their intellectual property rights and taking appropriate action." -ends- About Envisional's Discovery Engine Envisional uses an advanced, rules-based language to automate a discovery process beyond the scope of human capability. It helps businesses find out what is being said about them, their clients and competitors or a particular field of research. It aims to help organisations in three distinct ways: Revenues - For content publishers, the Internet has enabled intellectual property theft - of the spoken word, still and moving images and music - on an almost unimaginable scale. The discovery engine identifies breaches of copyright, enabling organisations to take appropriate action. Reputations - For global brands, the Internet is the world's biggest rumour mill. Many of these rumours are generated by individuals with axes to grind and are extremely damaging. In 1999, a rumour started spreading that KFC had created a GM chicken without a beak or feathers for use in their restaurants. If this kind of misinformation is left unnoticed and unchecked, it can bring a company to its knees. Research - the Internet is a vital source for those involved in research of any kind. However, the thousands of different URLs being returned by search engines for any query waste huge amounts of a researcher's time and money. Companies need to automate the drudgery of ploughing through these URLs in order to improve researchers productivity. Traditional search engines cannot provide any real precision in information retrieval, making it difficult, expensive and time consuming for organisations to address these problems. Envisional's Discovery Engine technology addresses precisely these shortcomings. Contact Brodeur Bfour Iain Frazer-Halpin/Matthew Ward Ifrazerh@brodeurbfour.com or email@example.com Telephone +44 (0) 1753 448840 / 448875 This press release was distributed by ResponseSource Press Release Wire on behalf of Pleon in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.