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London: 26 April: bluparc, to formally launch mid May, has been founded by Stewart Holness, former Vice President for International e-Business and Strategy.com at MicroStrategy to create an environment that provides device-independent, interactive, intelligent, real-time Customer Managed Relationships.

“Our offering plugs a gap in the market by addressing the growing demand for real-time interactive communication and information exchange both online and via wireless devices”, said Holness.

bluparc makes it possible, for the first time, for enterprises to create campaigns that respond appropriately, in real-time, to customer response across any device. It has created ‘out of the box’ applications targeted towards specific vertical markets and will enable customers and partners to create their own applications.

Prior to founding and funding bluparc, Stewart Holness founded and managed the international businesses for both MicroStrategy International and for Stanford Technology Group, vendor of Metacube, prior to acquisition by Informix. Previously he served with Business Objects as Marketing Director and with Ingres and Information Builders Inc as a senior consultant.

Stewart Holness together with other key bluparc executives, including the ex MicroStrategy International Director of Advanced Services, Ivan Zoratti, will be available for interviews at the official launch in mid May.

For further information contact:

Stewart Holness
bluparc Limited
Tel: 01753 706324
Email: holness@bluparc.com



Sue Eyles / Angela Jones
BlueBird Associates Ltd
Tel: 01491 842940
Email: sue.eyles@bluebirdmedia.co.uk
Email: angela.jones@bluebirdmedia.co.uk
www.bluebirdmedia.co.uk

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