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THEALE, 26 April 2001 - Graphics board and internet
access
vendor ELSA has dropped the price of its flagship GeForce3 chip based
ELSA
GLADIAC 920 board from £459.99 to £349.99 inc VAT.

Elsa's UK managing director Fiona Faulkner commented,
"People want to get their hands on this board because they have heard
about
its impressive performance in the press and through the online gaming
community. To date, the price meant it was only accessible to hard-core
gamers and developers. We have now made it more affordable for the
mainstream gamer."

The latest price change is just part of ELSA's concerted
drive to take the lead in the UK graphics board market with a
combination of
latest chip technology, aggressive pricing and communications programmes
to
raise awareness of the ELSA brand among gamers. In March the company
announced its eXtreme promotional campaign to reach PC gamers, which
included sponsorship of the CPL (Cyberathletes Professional League,)
European on line games championship.



EDITORS NOTE: ELSA GLADIAC 920 and the NVIDIA GeForce3
Graphics Accelerator


The NVIDIA GeForce3 chip at the heart of the ELSA
GLADIAC
920 enhances the realism and performance of 3D games by allowing the
developer to define and tailor more precisely the effects they want to
create. The new infinite FX(tm) engine in GeForce3 enables pixel-precise
programming of 3D particle light effects such as smoke, fog and
explosions.
Using texture bump mapping the high end graphics card creates ultra
realistic material textures and convincing moving water effects.

The new Lightspeed Memory Architecture(tm) and 64 MB DDR
SDRAM with 3.8 ns access time and a 460-MHz effective memory clock
provide
outstanding 3D performance with 3.2 gigatexels per second. Full-scene
antialiasing (FSAA) gets rid of all pixel edges without affecting the
speed
of the board. Customers can see the effects out of the box, thanks to
the
inclusion of a special GeForce3-optimised version of the Giants computer
game.

The ELSA Gladiac 920 comes with a video out facility
that
allows you to play games using a normal TV screen or watch DVD movies
using
special ELSAmovie DVD player software included in the package.

Background
ELSA is one of the leading providers of Internet access
and
computer graphics solutions for the PC. Its product range includes
modems,
ISDN adapters, ISDN and DSL routers, videoconferencing systems, graphics
boards and monitors. ELSA was founded in 1980 and today has around 700
employees. In addition to its headquarters in Aachen, Germany, it also
maintains subsidiaries in San José (USA), Taipei (Taiwan) and Tokyo
(Japan)
as well as in London (UK), Paris (France), Milan (Italy), Madrid (Spain)
and
Stockholm (Sweden). Since June 1998, ELSA AG shares are traded on the
"Neuer
Markt" trading segment (WKN 507 360) of the Frankfurt stock exchange in
Germany.


NVIDIA Corporation (Nasdaq: NVDA), based in Santa Clara,
CA,
is the global leader in advanced graphics and multimedia processing
technology for the consumer and professional computing markets. It's 2D,
3D,
video and multimedia capabilities make NVIDIA one of the premier
semiconductor companies in the world. NVIDIA offers a wide range of
products
and services, delivering superior performance and crisp visual quality
for
PC-based applications such as manufacturing, science, e-business,
entertainment, and education.
www.nvidia.com
Names in this press release may be trademarks or registered
trademarks of their respective owners. The ELSA logo is a registered
trademark.

ELSA G.B. Ltd, 1210 Parkview, Arlington Business Park, Theale,
Berkshire RG7 4TY
Tel: 0118 965 7755 Fax: 0118 965 7756
Freephone sales no.: 08000 56 34 45
Web site: www.elsa.co.uk

Press contact: Frank Smith, Kim Williams, The Edge Partnership,
Phone: 01625 511966, Fax: 01625 511967
Email: frank@edge-pr.co.uk kim@edge-pr.co.uk

Register with the ELSA Press Lounge on:
http://presslounge.elsa.co.uk

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