ELSA GLADIAC 920 Drives Down the Price of GeForce3, 3DGraphics Thursday 26 April 2001 PDF Print THEALE, 26 April 2001 - Graphics board and internet access vendor ELSA has dropped the price of its flagship GeForce3 chip based ELSA GLADIAC 920 board from £459.99 to £349.99 inc VAT. Elsa's UK managing director Fiona Faulkner commented, "People want to get their hands on this board because they have heard about its impressive performance in the press and through the online gaming community. To date, the price meant it was only accessible to hard-core gamers and developers. We have now made it more affordable for the mainstream gamer." The latest price change is just part of ELSA's concerted drive to take the lead in the UK graphics board market with a combination of latest chip technology, aggressive pricing and communications programmes to raise awareness of the ELSA brand among gamers. In March the company announced its eXtreme promotional campaign to reach PC gamers, which included sponsorship of the CPL (Cyberathletes Professional League,) European on line games championship. EDITORS NOTE: ELSA GLADIAC 920 and the NVIDIA GeForce3 Graphics Accelerator The NVIDIA GeForce3 chip at the heart of the ELSA GLADIAC 920 enhances the realism and performance of 3D games by allowing the developer to define and tailor more precisely the effects they want to create. The new infinite FX(tm) engine in GeForce3 enables pixel-precise programming of 3D particle light effects such as smoke, fog and explosions. Using texture bump mapping the high end graphics card creates ultra realistic material textures and convincing moving water effects. The new Lightspeed Memory Architecture(tm) and 64 MB DDR SDRAM with 3.8 ns access time and a 460-MHz effective memory clock provide outstanding 3D performance with 3.2 gigatexels per second. Full-scene antialiasing (FSAA) gets rid of all pixel edges without affecting the speed of the board. Customers can see the effects out of the box, thanks to the inclusion of a special GeForce3-optimised version of the Giants computer game. The ELSA Gladiac 920 comes with a video out facility that allows you to play games using a normal TV screen or watch DVD movies using special ELSAmovie DVD player software included in the package. Background ELSA is one of the leading providers of Internet access and computer graphics solutions for the PC. Its product range includes modems, ISDN adapters, ISDN and DSL routers, videoconferencing systems, graphics boards and monitors. ELSA was founded in 1980 and today has around 700 employees. In addition to its headquarters in Aachen, Germany, it also maintains subsidiaries in San José (USA), Taipei (Taiwan) and Tokyo (Japan) as well as in London (UK), Paris (France), Milan (Italy), Madrid (Spain) and Stockholm (Sweden). Since June 1998, ELSA AG shares are traded on the "Neuer Markt" trading segment (WKN 507 360) of the Frankfurt stock exchange in Germany. NVIDIA Corporation (Nasdaq: NVDA), based in Santa Clara, CA, is the global leader in advanced graphics and multimedia processing technology for the consumer and professional computing markets. It's 2D, 3D, video and multimedia capabilities make NVIDIA one of the premier semiconductor companies in the world. NVIDIA offers a wide range of products and services, delivering superior performance and crisp visual quality for PC-based applications such as manufacturing, science, e-business, entertainment, and education. www.nvidia.com Names in this press release may be trademarks or registered trademarks of their respective owners. The ELSA logo is a registered trademark. ELSA G.B. Ltd, 1210 Parkview, Arlington Business Park, Theale, Berkshire RG7 4TY Tel: 0118 965 7755 Fax: 0118 965 7756 Freephone sales no.: 08000 56 34 45 Web site: www.elsa.co.uk Press contact: Frank Smith, Kim Williams, The Edge Partnership, Phone: 01625 511966, Fax: 01625 511967 Email: firstname.lastname@example.org email@example.com Register with the ELSA Press Lounge on: http://presslounge.elsa.co.uk * Tailored press information * Online product review requests * Comprehensive photo library This press release was distributed by ResponseSource Press Release Wire on behalf of Context PR in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.