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-- Chris Finch appointed in new alliances role as SAS UK initiates aggressive business alliance and channel development programme --

SAS Institute, the market leader in e-intelligence and data warehousing, has appointed Chris Finch as Head of Alliances to spearhead the formation of a dedicated business alliance and channel development programme in the UK. Finch will be leading a team focused on setting up UK alliances and managing global alliance partners. He will also be driving the growth of indirect channel revenues, aiming to increase this to at least 20% of total UK revenues this year.

Finch has 27 years experience in the IT industry, beginning his career as a programmer before progressing to a sales-focused role. He has worked for companies such as Sema, Computer Associates and Micro Focus where he has gained a sound knowledge of creating and running channel and alliance programmes.

Commenting on his appointment Finch said, "This is an area that has been virtually untapped by SAS until recently. SAS already has a number of local and global partners but the relationships have often been at a tactical level. During the past year, SAS has increased its partnerships and has sought new distribution channels for its solutions."

He added, "Through the creation of a dedicated alliances team, we are able to focus on the development of these partnerships, formalising existing relationships and committing significant resources to building new alliances. We are looking to forge a number of high level partnerships with management consultants, integrators, hardware manufacturers and complimentary technology partners over the coming months."

Phil Bond, managing director, SAS UK added, "Our global aim is to earn 20% of our revenue through third party relationships and the UK is on target to do this. Our commitment to this area is underlined by the addition of high calibre personnel such as Chris and we are delighted that he has joined SAS."

SAS' UK partners programme is underway now and is targeting four categories of organisation: Management Consultants, System Integrators, Hardware vendors and complimentary technology partners. Partners selected for the programme will work alongside SAS' own industry-focused business units to ensure that best quality services are provided to all customers.

About SAS

SAS is the world leader in e-intelligence software and services, enabling its customers to turn raw data -- including the vast quantity generated by e-business -- into usable knowledge. Software from SAS, the world's largest privately held software company, is used at more than 35,000 business, government and university sites in 110 countries.

For further information, please contact the team at the SAS press office on:
tel:+44 (0)20 7544 3202, fax:+44 (0)20 7240 1910 or e-mail

For more information on SAS, please visit

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. (r) indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright (c) 2001 SAS Institute

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