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Rapid Deployment And Enhanced Service Management Solutions Hit UK

BroadJump Inc, provider of software solutions for the efficient and rapid deployment of broadband services, has appointed UK based PR agency MCC International to champion the issue of ‘bridging the gap’ between broadband service providers and consumers. BroadJump solutions enable service providers to automate the service installation process and empower the consumer to manage his new high-speed connection thereby reducing costs, improving service deployment rates and improving the consumer’s experience.

Kenny Van Zant, COO, BroadJump, comments, “There continues to be much controversy within the press regarding broadband service deployment in the UK. With around 6 million broadband consumers to date globally but less than one percent of those in the UK, BroadJump will have a significant impact upon the increased deployment of broadband by UK service providers. In addition, BroadJump will enable service providers to go beyond initial service activation to seamlessly fulfilling applications and content over the last mile of copper for the consumer – all equating to a potentially vast broadband market in the UK.”

BroadJump currently commands more than 50 percent of the already deployed broadband services in North America. It has achieved this by creating and providing solutions for three fundamental areas: initial service activation; connection management; and value-added service fulfillment. BroadJump’s software facilitates the development and management of the service provider’s relationship with the broadband consumer by reducing service installation and management costs, while at the same time enabling the delivery of additional new services.

“In practice, broadband software companies are either offering sophisticated back-office tools to help service providers deliver connectivity, or developing content, such as streaming video or firewall applications”, continues Van Zant. Whilst both these areas are critical, it’s interesting to know that each operates independently of the other. The challenge is, therefore, how to integrate the service provider’s network with the consumer’s environment to seamlessly install and manage broadband service. Van Zant adds, “BroadJump bridges that gap between service providers and subscribers.”

Ian Peel, Director, MCC International, comments, “With UK broadband deployment in an ever increasing shambolic state, BroadJump, with its innovative approach to the market is poised to become the biggest broadband player in the UK – broadband providers and consumers will demand BroadJump solutions. Our role as the PR partner is to develop the positioning of BroadJump in the UK, and raise awareness of the issues of rapid and value-adding deployment of broadband services into the service provider sector.”

About BroadJump
BroadJump, Inc. creates software that allows residential broadband service providers - cable, DSL and fixed wireless - to streamline installation, manage the connection and enable the fulfilment of new services. With BroadJump's solutions, providers can enhance the subscriber experience through intelligent deployment of applications, content and valuable new services. BroadJump's announced customers include AT&T Broadband, BellSouth Communications, Road Runner, SBC Communications, Sprint (DSL and fixed wireless), and Time Warner. Founded in November 1998 by broadband and software industry veterans, BroadJump is headquartered in Austin, Texas.
Further information is available from:

About MCC International
Founded in 1987, MCC International Ltd is a specialist public relations consultancy working exclusively within the Information Technology industry. MCC delivers a results-oriented, proactive service based on innovative and creative strategies. Headquartered in Winchester, UK, MCC International also founded the MediaXL Group of pan-European IT PR agencies in 1997, and the IT industry’s foremost data store ( in 2000. MCC’s client experience includes Enterasys (formerly Cabletron Systems), Fujitsu (Teamware), Software AG, Maxtor, Tally Ltd, Network Associates and Sony UK/Europa.

Further information is available from:

Editorial Contacts:
BroadJump Inc
Suzanne Tieszen, PR Manager
Tel: +1 (512) 908 1609

MCC International Ltd
Stephen Humphrey/ Nicola Welch
Tel. +44 (0)1962 888 100

This press release was distributed by ResponseSource Press Release Wire on behalf of MCC International Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit