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A recent survey by e-CAST 2001 into streaming media has revealed that a
staggering 75% of companies expect to be using streaming media in the
next two years. Nearly all of the 1,259 companies that responded were
involved in either broadcasting or e-commerce. There is a great thirst
for information and a desire to exploit the technology, with 80% saying
that they wanted to learn more about streaming media. e-CAST 2001 takes
place from the 21st to 23rd May 2001 at the ExCeL Conference &
Exhibition Centre, London's brand new state-of-the-art exhibition
venue. http://www.e-castexpo.com/

Streaming Media is the ability to deliver audio or video content over
the internet directly to individual's PCs, it will change the way we
work and play forever. This new technology will revolutionise the way
content is distributed and opens up whole new revenue streams to the
traditional broadcast and content markets. e-CAST 2001 looks to strip
away some of the hype surrounding streaming media through an
educationally driven programme, which will explain and explore the ways
this new technology can be applied. The show has an innovative format
consisting of business issue presentations from leading streaming media
technology and service providers; panel sessions combining real life
experience with expert opinion and advice; product demonstrations; and a
pre-booking facility to arrange one-to-one meetings with leading
companies.

There are two streams of seminars dedicated to the commercial
applications of streaming media, one for broadcasters, content &
entertainment companies, and the other for corporates and enterprises.

Topics in the content stream include:
* Digital Island discussing the business models emerging around web
content with their customer Granada Media.
* Real Networks on how to leverage streaming media content, delivery and
reach.
* Live event internet broadcasting by Navisite including a case study on
the Madonna concert for MSN the largest live internet event of all time.
* Digital rights management and interactive TV by BBC Technology.
* NDS will examine streaming and revenue generation.

Topics in the corporate stream include:

* Avid Technology elucidating how streaming media can be used to support
brands on and offline, improving sales and channel communications.
* BBC Technology will discuss business models for New Media.
* The Fantastic Corporation will examine how shifting from information
to user oriented communications can give a competitive edge.
* Navisite will explain how companies can use streaming to reduce
overheads and increase ROI.
* MediaWave will present the benefits of internet broadcasting in a
corporate environment.
* Vyou will discuss copyright and intellectual property control on the
web.
* Chyron Internet will examine how to increase revenue through streaming
media.

The end user panel sessions consist of senior representatives from
leading organisations presenting their experience of the critical
success factors in selecting, implementing and optimising investment in
streaming media technologies. This will be followed by a discussion
between the end users and leading streaming media companies chaired by
an independent expert. The end users on the panels include Granada
Media, The Economist Group and Canal+ for the content stream, and
William Hill (gambling) and CPD Direct (legal publishers) in the
corporate stream.

Participants in e-CAST include Anystream, Avid, BBC Technology,
Cacheflow, Chyron Internet, Fantastic Corporation, Hypnotiser,
Intertrust, MediaWave, Navisite, Outereye, Phoenix, Pinnacle, Real
Networks, SGI, Smartping Ipingu,Vyou, Outereye, SGI, Cacheflow, Virage
and Tyrell.

e-CAST is co-located with Cable & Satellite MEDIACAST and ECC, the
streaming media technology within e-CAST will be showcased alongside the
broadband distribution systems of the other two shows, together they
form Europe's largest springtime meeting point for the media
communications industry.

For event information or tickets access the Internet on http://www.e-
castexpo.com/

ENDS

Notes to Editors
For press enquiries please contact Neil Stinchcombe on 020 8449 1007 or
email neil@eskenzi.demon.co.uk

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