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RETAIL TECHNOLOGY SPECIALIST SELECTS MCC INTERNATIONAL TO MANAGE UK PUBLIC RELATIONS CAMPAIGN
Retail Business Solutions Becomes Fourth New MCC PR Retainer For 2001

MCC International, PR Agency of the Year - Information Management Awards 2000, today announced that it has been selected by Retail Business Solutions to re-launch, rebuild, and manage its corporate profile.

Headquartered in Milton Keynes, Buckinghamshire, Retail Business Solutions (RBS) is one of the UK’s leading independent retail technology solution providers. RBS has over a decade of experience in the provision of retail systems, with over 10,000 systems installed across more than 1,700 retailers. Their customers include from high profile chains such as Birthdays and French Connection UK, to 400 retailers with under five stores.

Managing Director at RBS, Richard Goodall explains “We chose MCC because of its heritage of working with fast growing IT companies of all types. Its knowledge of both the IT trade press and the inner-workings of the vertical retail press made them stand out from the crowd.”

Director of MCC International, Ian Peel added “MCC has a great deal of experience in IT PR for the retail market. RBS are true innovators so we are very excited about this partnership”.

RBS solutions range from the CHARM Enterprise-in-a-Box retail system, for point of sale, buying, merchandising, distribution and head office accounting to SmartZone eCommerce technology for new media retail systems using kiosks, the Internet, EPoS and Mobile Devices. RBS Managed Services division provides the infrastructure to support and manage our clients’ store estate, offering a single point of contact for helpdesk, technical support, managed polling, systems configuration, disaster recovery and remote support.
About Retail Business Solutions (RBS)
Retail Business Solutions (RBS) is one of the UK's leading retail technology solution providers. Headquartered in Milton Keynes, UK, RBS has over a decade of experience with more than 10,000 systems installed for over 1,700 retailers. RBS’s business philosophy is about providing the total solution with a product portfolio designed to move retailers to an integrated eCommerce strategy. Clients range from high profile chains, such as Arcadia, Birthdays, Booker, Wilkinson and French Connection UK, to its 400 retailers with under five stores. Solutions range from the CHARM Enterprise-in-a-Box retail system, for point of sale, buying, merchandising, distribution and head office accounting to SmartZone eCommerce technology for new media retail systems using kiosks, the Internet, EPoS and Mobile Devices. RBS Managed Services division provides the infrastructure to support and manage our clients’ store estate, offering a single point of contact for helpdesk, technical support, m!
anaged polling, systems configuration, disaster recovery and remote support. For more information about RBS, readers can visit the company’s Web site at www.rbsretail.com.

About MCC International

Founded in 1987, MCC International Ltd is a specialist public relations consultancy working exclusively within the Information Technology industry. MCC delivers a results-oriented, pro-active service based on innovative and creative strategies. Headquartered in Winchester, UK, MCC International also founded the MediaXL Group of pan-European IT PR agencies in 1997, and the IT industry’s foremost data store ITCaseStudies.com in 2000. MCC’s current client roster includes Cabletron, Fujitsu (Teamware), Software AG, Maxtor and Tally Ltd. Further information is available from: www.mccint.com.

Editor’s Contacts
Interviews, photography and further information are available from Graham Thatcher or Juliette Doel at MCC International.

Graham Thatcher /Juliette Doel
MCC International Ltd
Tel: 01962 888100
Email: graham.thatcher@mccint.com
Email: juliette.doel@mccint.com

Chris Sidell
Retail Business Solution
Tel: 01908 226226
Email: chris.sidell@rsbretail.com

This press release was distributed by ResponseSource Press Release Wire on behalf of MCC International Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.