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Buystream Merchant 3.0 defined by customers with real online challenges

London – May 2, 2001 – Buystream, a leading provider of software-based analytic solutions that measure what matters online, today launched Buystream Merchant™ 3.0. A Web analytics and reporting solution specifically for online multi-channel retailers and catalogers, Merchant 3.0 is the first product available with In-Page Analytics, allowing e-tailers to view critical, real-time metrics within the context of the Website.

“Selling products online presents the challenge of finding the right product mix, placement and price point. Success depends on your ability and willingness to be flexible,” explains Patrick Aiache, CEO of TableTools.com. “Buystream Merchant gives us clear, actionable information on our visitors, their shopping behaviour and the products they buy in real time. These metrics have helped us improve look-to-buy ratios, order size and customer lifetime value. Merchant 3.0 will allow us to dig deeper to identify key shopping patterns and do customised path analysis to further support our merchandising decisions and improve profits.”

Buystream Merchant 3.0 with Cognos Powerplayâ has been specifically designed for multi-channel retailers with the input and cooperation of customers with real online challenges. The resulting product features an open database architecture and data-tag technology that allows easier integration of Merchant 3.0 with backend retail and CRM solutions. Now e-tailers can create a unified view of their customers and their business across all channels. For retailers and catalogers, protecting sensitive information was also important and Merchant 3.0 is the only data-tag-based solution available as an enterprise license in addition to ASP.

“In the wake of the dotbombs, online retail is back in play and e-tailers are looking for rigorous and robust metrics solutions that can integrate with their offline solutions, “ says Corien Kershey, VP Marketing at Buystream. “E-tailers want easily accessible, actionable data that all stakeholders can understand.”

Easily accessible data was a key driver behind the development of In-Page Analytics. Large retailers and catalogers especially want to have fast access to information about products in order to make swift merchandising decisions. Traditional data presentation models separated the metrics from what was being measured, making intelligent association more difficult.

“Buystream’s In-Page Analytics allows the user to view the associated metrics within the Web page itself. E-tailers can now, for example, view critical business metrics such as revenue, order size and units sold within the product’s Web page,” explains Kershey. “The Website itself is the right and natural vehicle for presenting online metrics.”

Data-tag technologies deliver key advantages when compared to server log-based tools, including much higher accuracy thanks to the ability of data-tags to ‘see’ proxy servers and cached pages and ignore spiders and bots. Real-time reporting, instant information access to anyone in the organisation through their browser and scalability are also important to e-tailers.

The greatest benefit of data-tags, pinpointed by the customers involved in designing Merchant 3.0 is the ability to define and measure only those on-line processes that matter to the business, ensuring that e-tailers can more easily manage the complexity of delivering successful online channels. Buystream Merchant 3.0 will be distributed in May.

About Buystream

Buystream’s analytic solutions help companies manage their online business by measuring only what matters. Buystream’s solutions combine software and business consulting to analyse Key Business Events™ to deliver usable and actionable information to improve online business processes and maximise results. Buystream’s Merchant, a leading analytic solution for e-retailers, provides real-time metrics and analysis for such processes such as online outreach, visitor segmentation, merchandising, buyer conversion and customer loyalty. Buystream’s Architect™ gives site designers the metrics they need on the technological capabilities of visitors, including platform type, browser type, screen size and plug-ins. Buystream Analyst™ delivers generic analytic capabilities for both Website statistics and key e-business metrics. Buystream’s Profiler™ products are designed to support Buystream’s partners and are bundled with or imbedded in third party complementary solutions.

Buystream is also an ABC ELECTRONIC Associate Subscriber and is committed to supporting and advancing the only recognised industry audit standard. Buystream is a Safeguard Scientifics (NYSE:SFE) partner company with offices in San Francisco, New York, Ottawa, Toronto and London. www.buystream.com
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Buystream is registered trademark of Buystream Inc. In-Page Analytics, Buystream Merchant, Measure What Matters, Buystream Analyst, Buystream Architect, Buystream Profiler and Key Business Events are trademarks of Buystream Inc. All other trademarks are the property of their respective owners.

For more information, please contact:

Anna Perrin/ Fiona Hollis
Flapjack Communications
0207 224 4554
buystream@flapjack.com

Rhonda MacDougall
Buystream
1-800-261-1726, ext.202
rmacdougall@buystream.com


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