Dutch Greenery adopts messaging server technology to automate international produce operations
Slough, 8th May 2001— The Progress Company, a business unit of Progress Software Corporation
(NASDAQ: PRGS)and leading supplier of technology for building e-business today announced that The Greenery, The Netherlands’largest produce cooperative, has chosen the SonicMQ™ E-Business Messaging Server to unify its network of 7000 growers and 70 different transport organisations. With SonicMQ, The Greenery exchanges real-time information allowing it to move produce from greenhouses in The Netherlands to the United States markets in just 14 hours, reducing the delivery time for perishables by a full business day. Growers are able to control the rate of growth in their greenhouses and, with SonicMQ, The Greenery can now predict the arrival of produce to market
with 90 percent certainty. As a result, The Greenery is able to provide the freshest produce to
consumers, while also maintaining a steady price.
Over the past five years, The Greenery has rapidly grown into the largest producer and distributor of fruits and vegetables in The Netherlands. The Greenery also owns the transport companies to move its produce to market so that the company can quickly deliver the freshest fruits and vegetables to stores throughout Europe, the United States, Japan and North Africa.
“Standardising the technology among our growers, traders and transit companies would have been
impossible. SonicMQ will allow us to integrate the existing technology to easily and efficiently link these constituents together.” said Rene Santegoets, technical advisor for The Greenery.
“We continue to witness innovative and diverse uses of SonicMQ in industries that have
considered non-technical,” said Greg O’Connor, president of Sonic Software.
About The Greenery
The Greenery International was founded in 1996 and is owned by the participating growers, which
comprise 85% of the Dutch growers market. Last year, the company had annual sales of $1.8 billion dollars, $1.2 billion of which was exports, and has 2765 employees. With an emphasis on leveraging technology to gain a competitive advantage in the international marketplace, The Greenery manages everything from the import, export, transport, logistics, sorting, grading, packing, to the cutting of local produce, and boasts the ability to move perishable items from Dutch vines to New England supermarkets in just 14 hours.
About the Progress Company
The Progress Company is a global supplier of software technology and services for developing,
deploying,integrating and managing e-business solutions. The company provides a comprehensive suite of products that includes application development tools, application servers, the leading e-business messaging server SonicMQ, and the industry's most widely used, lowest-cost-of-ownership embedded database.
The Progress Company's partners include more than 2000 independent software vendors (ISVs) and
application service providers (ASPs) who supply annually over $5billion in Progress®-based applications and related services. Over 40,000 organisations across more than 100 countries - including 60% of the Fortune 100 - rely on Progress-based applications. The Progress Company, an operating company of Progress Software Corporation (NASDAQ: PRGS), is headquartered in Bedford, Mass., and can be reached on the web at www.progress.com.
Progress is a registered trademark of Progress Software Corporation. SonicMQ and other products of
Software referenced herein are trademarks of Progress Software Corporation. All other trademarks
herein are the property of their respective owners
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