Leading Australian Financial Services Organisation Evolves From a Pure Manufacturing Model to an
Integrated Financial Services Methodology
CUPERTINO, Calif. - May 08, 2001-- Chordiant Software, Inc. (Nasdaq:CHRD), a leading developer of
unified customer relationship management (CRM) solutions for companies with extreme customer
demands, today announced that ING, one of Australia's leading financial services groups, has
selected Chordiant's Marketing Director™ solution to serve as the backbone of ING's relationship
With Chordiant's Marketing Director, ING will be able to identify and reach high value customers
through the creation, execution and refinement of personalised, one-to-one marketing campaigns via
traditional, electronic and wireless channels.
ING, like several leading organisations in the financial services industry, has recognised that
their market is constantly changing. To stay competitive, these organisations have realised that
they must move away from a pure manufacturing and product delivery environment towards a new,
integrated financial services model. Using Choridant's Marketing Director, a flexible, powerful,
integrated marketing solution, ING can now respond to individual customer needs. ING can now
create solutions as an adjunct to a person's lifestyle and interests, rather than simply sell them
"With a complex customer offering in the financial services area, ING has many business rules that
we must apply to our data and numerous departments involved in setting up marketing initiatives,"
said Rebecca Gordon, marketing operations manager for ING. "Using the Chordiant relationship
marketing solution, we will save time through automating this process as well as benefit from
increased scalability, higher campaign visibility, more refined segmentation, and sophisticated
tracking and reporting capabilities.
"Chordiant maintains a proven track-record for aiding leading global organisations such as ING that
are competing in sophisticated markets including banking and financial services," said Sam
Spadafora, Chordiant Chairman and CEO. "Marketing Director will enable ING to reach out to their
customers, based on actual customer buying behavior and historic data, and ultimately help deliver
a full cycle of e-Marketing, e-Sales and e-Service, thereby increasing the company's value to their
Other Chordiant customers in financial services include: Advance Bank, Alliance and Leicester,
Banco Comercial Portugues, Banca Popolare de Novara, BankWest, Barclaycard, Chase Manhattan Bank,
CIBC, Credit Suisse, Deutsche Bank, DLJDirect, First USA, Lloyd's TSB, Open Bank, Principal
Financial, Quick & Reilly, Republic National Bank, Standard Life and The Royal Bank of Scotland.
ING was founded in Sydney over a century ago and has grown to become one of Australia's leading
financial services groups, providing a range of financial solutions to assist individuals,
families, and organisations to grow, protect and manage their wealth.
ING manages total assets of over $26 billion and has over 2,000 employees. ING is a key member of
ING Group, one of the largest insurance, banking and investment groups in the world and a leader in
integrated financial services. ING Group is the largest financial services group in the
Netherlands and manages total assets exceeding $700 billion, has operations in over 61 countries
and more than 80,000 employees. It is ranked 28 in Fortune magazine's Global 500 list.
ABOUT CHORDIANT SOFTWARE, INC.
Chordiant Software (www.chordiant.com) delivers a Unified CRM Solution that provides an Intelligent
Customer Interaction Management (ICIM) platform for enterprise-wide integration with existing
systems and Intelligent Business Services including e-marketing, e-service, e-selling, and
e-fulfillment, which embrace the customer's existing applications. Chordiant's solution is
designed to meet the extreme customer demands of complex businesses serving millions of individuals
in real time and across multiple lines of business, with the objectives of customer satisfaction,
retention, growth, and lifetime value.
Whether communicating via branch locations, Web, e-mail, telephone, or wireless access, the
Chordiant Unified CRM Solution provides a real-time, single view of each customer and a consistent,
personalised message for every interaction. It includes a comprehensive business process engine,
which allows companies to implement best business practices across multiple touchpoints. Marketers
and sales professionals can maximize their marketing investment through the creation, execution and
refinement of sophisticated direct marketing initiatives that span both traditional and online
channels. Chordiant empowers intelligent, high-value contacts designed to retain customers, grow
revenues and drive profits during every customer interaction.
Headquartered in Cupertino, California, Chordiant maintains regional offices in Boston; Chicago;
Dallas; Denver; Manchester, New Hampshire; New York; Amsterdam; London; Neu Isenburg and Munich,
Germany; Paris; Sydney and Melbourne.
This news release includes "forward-looking statements" that are subject to risks, uncertainties
and other factors that could cause actual results or outcomes to differ materially from those
contemplated by the forward-looking statements. For this purpose, any statements contained in this
news release that are not statements of historical fact may be deemed to be forward-looking
statements. Words such as "believes," "anticipates," "plans," "expects," "will," "would," and
similar expressions are intended to identify forward-looking statements. There are a number of
important factors that could cause the results of Chordiant, PrimeResponse or the combined company
to differ materially from those indicated by these forward-looking statements, including, among
others, potential difficulties in the assimilation of operations, strategies, technologies,
methodologies, and products of the acquired company; the risk of loss of key personnel of the
acquired company; diversion of management attention from other business concerns; and business
risks including the risk of variations in quarterly operating results, significant current and
expected additional competition, and the need to continue to expand product distribution and
service offerings. Further information on potential factors that could affect the financial
results of Chordiant, PrimeResponse or the combined company are included in risks detailed from
time to time in Chordiant's and PrimeResponse's Securities and Exchange Commission filings,
including Chordiant's Annual Report on Form 10-K filed on March 27, 2001; the joint proxy
statement/prospectus filed by both Chordiant and PrimeResponse on February 28, 2001; Amendment No.
1 to the Form S-4 filed by Chordiant on February 26, 2001; PrimeResponse's final prospectus for its
initial public offering filed on March 3, 2000; and Chordiant's final prospectus for its initial
public offering filed on February 15, 2000. Also, statements in this news release related to the
expected benefits of the transaction are subj
and successful completion of technology and product development efforts; integration of the
technologies and businesses of Chordiant and PrimeResponse; unanticipated expenditures; changing
relationships with customers, suppliers and strategic partners; and other factors described in both
the Securities and Exchange Commission filings listed above and other periodic reports filed by
Chordiant with the Securities and Exchange Commission.
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