More than one in nine children under 17 connect to the Internet at home, according to the latest results from Internet monitoring company NetValue. The number of under 17s online in the UK has grown by 44 per cent over the last six months, from more than one million users in October to almost 1.5 million in March. Under 11s account for 249,000 users in the UK, with 1,236,000 users aged between 11 and 16.
More than a quarter of all UK youngsters visited gambling sites (382,000), remaining for an average of 11.3 minutes and one in five (290,000) visited pornography websites, remaining for an average of 28 minutes. Half of all under 17 users visited music and literature websites in March and 40 per cent visited games sites.
The UK has more Internet users under 17 than any other European country included in the study. The average British under 17 Internet user logged on 2.2 times per day in March, and spent 5 hours and 48 minutes online per month.
Audio and video content is popular, with 35.8 per cent of kids downloading music and watching video clips, and 33.8 per cent use instant messaging. Online games were enjoyed by 5.2 per cent of under 17s, each player playing on 12.4 days in the month on average.
Of the countries included in the survey, Norway has the highest proportion of users (18.9 per cent of Internet population) under 17. The UK has the second largest, ahead of the US and other major European countries (Denmark, France, Germany and Spain).
German youngsters spent almost 11 hours online in March, more than twice the average for the rest of Europe. They also connect most often, logging on to the Internet for an average of 2.8 sessions per day. US kids are in second place, connecting for an average of 2.3 times per day with Danish youngsters connecting the least, for an average of 1.7 sessions per day. American and British kids spent just under 6 hours online.
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NetValue, a global leader in Internet intelligence, delivers unprecedented insight into online user behaviour, e-business, Internet trends and activity, by incorporating its superior technology and pristine research methodology.
NetValue’s technology provides us with the unparalleled flexibility and scalability to customise our offerings and tailor our products to meet clients’ specific business needs. It delivers the greatest depth and breadth of protocol measurement, capturing all Internet protocol activity including: web, email, chat, audio, video, games, instant messaging, FTP, etc. NetValue’s aggregation and categorisation technologies provide the most concise panel-based service providing real-time intelligence about Internet activity.
Founded in France in 1998, NetValue has operations in the UK, France, Germany, Sweden, Spain, Denmark, Norway, US, Mexico, Hong Kong, Singapore, Korea, China and Taiwan. NetValue clients include AOL, MSN, T-Online, Wanadoo, Mastercard, Procter & Gamble, Danone, Deutsche Bank, Morgan Stanley, SG Cowen, Qualcomm and Harvard Business School. NetValue can be reached at: http://www.netvalue.com
Panels are recruited by Taylor Nelson Sofres (TNS) globally and Central Viewer Survey and Consulting Centre (CVSC) in China, and are fully representative of the Internet universe in each country. The process for implementing and managing the user panels is consistent globally, thereby ensuring comparability between each market. An establishment survey quantifies and profiles the number of Internet users in each country. The survey gathers both Internet related data (e.g. level of Internet penetration, main ISP used, how long the household has been connected etc.), as well as demographic and socio-economic data. TNS determines the characteristics of the Internet user population through weekly telephone interviews.
Are defined as a group of Web pages under the same name (i.e. Yahoo.co.uk comprises one domain)
Length of time (hours) spent by an Internet user on pages from a domain or property.
A NetValue Internet user is an individual who has connected to the Internet at least once during the reference period
Reach is the percentage of unique visitors who visited a particular site at least once in the month
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