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Iomega and S.P. Richards Among Companies Using Blue Martini eCRM
Applications to Drive Revenues Across Channels and Streamline Supply
Chains


Blue Martini Software today announced that leading companies in the manufacturing and distribution segments are deploying next generation customer relationship management (eCRM) applications from Blue Martini Software to accelerate time-to-market for new product introductions, lower supply chain costs with supplier and channel extranets, sell more effectively to direct global accounts, drive revenue through reseller channels and protect margins with online marketplaces.

The manufacturers and distributors deploying the Blue Martini application suite include: Barry Callebaut, a leading a maker of fine chocolates; Bernina, a sewing machine manufacturer; Iomega, a data management solutions company; Oncology Therapeutics Network (OTN), a healthcare services and distribution firm and a wholly owned subsidiary of Bristol-Myers Squibb; Polaroid, the worldwide leader in instant imaging; S.P. Richards, a wholly owned subsidiary of the Genuine Parts Company and leading wholesale distributor of business and office supplies; Sunrise Medical, a manufacturer of medical products used in homecare and institutional settings; and Systemax, a manufacturer of private label PCs and distributors of name-brand PCs, hardware, software and accessories.


Iomega is live with its supplier portal and direct selling site using Blue Martini Software applications. The Iomega supplier portal, called VISION (Virtually Integrated Supplier Iomega Operating Network), facilitates real-time communication between internal Iomega buyers with companies that supply Iomega with parts and components. One week after the VISION debut, IomegaDirect.com, the Iomega direct selling site, went live. The site allows consumers to buy Iomega products online and supports the Iomega Value Partner Program (VPP), which enables select corporations, resellers, government agencies and educational institutions to buy Iomega products directly from Iomega.


“We went through an extensive evaluation of vendors and found that Blue Martini Software had the fastest time-to-benefit solution,” said Tim Good, vice president and chief information officer, Iomega Corporation. “Because of the out-of-the-box content management, product management, personalisation, e-commerce, analytics and campaign management functionality that Blue Martini Software provides, we did not have to buy and then integrate multiple point solutions.”


S.P. Richards Company is leveraging Blue Martini Software’s catalogue management functionality, which helps it publish web-ready catalogues to channel partners. Each web-ready catalogue can be customised based on factors such as industry, geography, service focus or contract terms. “Every day we deal with product descriptions, pricing and vendor data on more than 36,000 supply items,” said Dee King, project manager for S. P. Richards. “One hundred percent accuracy is essential to our operation, but getting to that point has historically been a slow, labour-intensive process. Now Blue Martini has created an automated system to ensure the integrity of data across all levels of our organisation instantly.”


A study released last week by Blue Martini Software and Andersen showed that experience, sophistication level and degree of integration are the three key variables driving return on investment (ROI) for companies selling into digital marketplaces and e-procurement solutions. Conducted by KS&R, the study involved interviews with executives at 152 companies currently selling through these new business-to-business channels.
“We enable manufacturers and distributors to effectively sell differentiated solutions through multiple channels, including online marketplaces, partner extranets and direct selling sites,” said Monte Zweben, president and CEO of Blue Martini Software. “Our comprehensive suite of eCRM applications help our manufacturing and distribution customers streamline operations, cut costs and at the same time drive revenue and build profitable relationships with their customers.”

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About Blue Martini Software
Blue Martini Software provides next generation customer relationship management (eCRM) applications that help companies to understand, target and interact with their customers and business partners across multiple touch points. The Blue Martini 4 application suite includes four applications: Blue Martini Marketing, Blue Martini Commerce, Blue Martini Channels and Blue Martini Service. Each application can be used individually or integrated as a complete business suite for managing catalogues, content, transactions, campaigns, analysis and personalisation. Blue Martini Software applications drive revenues and build lifetime value of customers by providing compelling personalised interactions across multiple touch points, maximising the effectiveness of marketing programs, enabling businesses to sell more effectively directly and through channel partners or marketplaces and providing multi-channel customer service. Blue Martini Software's customers include Canadian Tire Cor!
poration, Harley-Davidson, Iomega Corporation, Levi Strauss & Co., Oce Technologies, Oncology Therapeutics Network (OTN), Polaroid Corporation, PublixDirect and Saks Fifth Avenue. Blue Martini Software can be reached at 001 650-356-4000 or www.bluemartini.com.


Note to editors: "Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini Software, 2600 Campus Drive, San Mateo, CA 94403. Other product and company names may be the trademarks of their respective owners.

This news release regarding Blue Martini Software’s solutions for manufacturers includes forward-looking statements that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: delays in the development or release of new applications or application enhancements by Blue Martini Software, risk as related to market acceptance of Blue Martini Software’s applications; customisation, deployment and/or operational delays or errors associated with Blue Martini Software's applications or those of third parties; Blue Martini Software's need to maintain and enhance business relationships with systems integrators and other parties; activities by Blue Martini Software and others regarding protection of intellectual property; and release of competitive applications and other actions by competitors. Further details on these risks are se!
t forth in Blue Martini Software’s filings with the Securities and Exchange Commission (‘SEC’), including its filing on Form 10-K for the year ended December 31, 2000. These filings are available on a website maintained by the SEC at http://www.sec.gov. These forward-looking statements are generally identified by words such as ‘expect’, ‘anticipate’, ‘will’, ‘intend,’ ‘believe’, ‘hope’, ‘assume’, ‘estimate’, ‘plan’, ‘should’ and other similar words and expressions. Blue Martini Software does not undertake an obligation to update forward-looking statements.


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