MATERNA implements SMS SOAP for E-Plus
Dortmund, May 09 2001.
The daily German soaps like "Verbotene Liebe" (Forbidden Love), "Unter uns" (Between Us) or "Gute Zeiten, schlechte Zeiten" (Good times, Bad times) have been attracting television viewers for years. Now, E-Plus customers will also have the chance to follow the fate of their heroes in the first SMS-SOAP to be launched by a network carrier.
The E-Plus SMS-SOAP can be ordered quickly and easily at http://sms.eplus.de. Subscribers will receive the latest stories and experiences of the eight fictitious SOAP 'actors' on their mobile phone display once a day from Monday to Friday. One "episode" consists of three SMS messages – in other words, up to 480 characters. This is being offered for a package price of 0.39 DM – and free until May 31, 2001.
The four male and female actors are aged 21 to 27. Their professions range from bank clerk to art student to the designer and the advertising professional. The paths of Laura, Franziska, Judith, Inka, Tim, Mirko, Jan, and Ulf will mainly cross in Tim's advertising agency. The different social backgrounds of the eight young people, their strengths and weaknesses are bound to make for exciting stories with love playing a role too, of course.
The characters and their experiences are being invented by MATERNA's 14-person SMS and WAP editorial team, which includes a "Special SOAP Team“ for the daily stories. A summary of the previous week's events can be read starting every Sunday on the Web at http://sms.eplus.de.
The SMS-SOAP is sent via MATERNA’s in-house Anny Way Information Center, which acts as the interface between mobile network subscribers and network operators. With up to 400 million SMS messages distributed every month, Anny Way is already the top player worldwide in the field of SMS. The Anny Way SMS solutions include information and Gateway services in addition to content, entertainment and publishing services.
MATERNA GmbH Information & Communications
MATERNA is a leading software vendor of information and communications technology. The company currently has a staff of 1,250 around the world and generated revenues of 178 million Euros (349 million DM) in 2000. In addition to its headquarters in Dortmund, the
company has branch offices and subsidiaries throughout Germany and is present in France, Austria, Belgium, The Netherlands, Great Britain, Czech Republic, and Hong Kong. In its Information business unit, MATERNA implements e-business solutions for electronic commerce over the Internet.
The Internet strategy "e3-solutions" includes e-Business, e-Customer Relationship Management, and e-Management services. The Communications business unit provides products and solutions for the group's Mobile Solutions and Unified Messaging businesses. These include mobile value-added services based on WAP and SMS that are marketed under the Anny Way brand.
Tel: +44 (0)20 8255 5225
Sales and Marketing Director
MATERNA Communications plc
Tel: +44 (0)1474 470 470
www.annyway.com / www.materna.com
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