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9 May 2001: As businesses begin to see the real benefits of selling
online as a sales channel they will naturally want to streamline their
ecommerce and accounting applications into a single system. To meet this
growing demand, ecommerce software developer, Actinic plc, is announcing
Actinic Link. This is the umbrella name for a range of add-on business
solutions enabling the interfacing and data transfer between both Actinic
Catalog and Business and the top selling SME accounting applications. The
first of these modules is Actinic Link for Exchequer Enterprise which will
allow a two-way transfer of data between Actinic Business and Exchequer’s
Enterprise back-office accounting system. The product is available via
Actinic and Exchequer partners from 14 May at a RRP of £350 + VAT.

Actinic Link for Exchequer Enterprise has been developed together with
Exchequer Software and is only available through Actinic’s and Exchequer’s
reseller channel. The application provides two-way integration between the
two ecommerce and accounting packages, which includes the export of orders
directly from an Actinic ecommerce application into Exchequer and the
update of customer account, stock level and product information directly
from Exchequer to Actinic. This eliminates the need to re-key orders taken
via the ecommerce site or updating web catalogues manually.

“Actinic technology has always provided customers with the ability to
interface and integrate with a range of third party options such as ISPs
and payment providers. The announcement of Actinic Link is an important
next step in Actinic’s commitment to providing a choice of integration
options and not tying the user into a particular application or service
provider. The Exchequer module is the first in a series of business
application linking solutions that we will be introducing during the next
few months,” explains Nick Kington, Actinic’s marketing director. “In
addition, this extra functionality will increase our opportunities to
expand further into the IT VAR channel by providing ecommerce solutions
that integrate with the accounts software many of them already supply.”

A screen shot of the product is available at http://www.actinic.co.uk/press/screens.htm

- First module integrates Actinic Catalog/Business and Exchequer’s Enterprise accounting software -

If you want to be removed from Actinic's list, please mail: jane.lee@dexterity.co.uk


About Actinic plc:
Founded in 1996 and listed on the London Stock Exchange in May 2000,
Actinic develops ecommerce software for small and medium size enterprises
that it reaches through a network of partners (web hosts, web designers and
Internet Service Providers). The flagship product is Actinic Catalog, an
off-the-peg, B2C desktop package for setting up and running a secure online
web store. Other products include PortalBuilder (for developing and online
malls and communities) and Actinic Business (B2B commerce package for
SMEs).The software is used on thousands of live sites in 33 countries. Some
of Actinic's better known UK users include the London Symphony Orchestra,
the Royal Opera House, Sony Europe, Ericsson, J & J Crombie, Michel Roux's
Waterside Inn, Essex and Worcestershire County Cricket Clubs, Fulham FC,
Robert Dyas, Letts Diaries, Royal National Institute for Deaf People,
Anything Left-handed, West Sussex County Council and Hasbro. Actinic has
its headquarters in Weybridge, Surrey, a technical centre in Birmingham,
European offices in Paris, and North American offices in East Brunswick,
New Jersey. Visit www.actinic.co.uk

About Exchequer Software:
Headquartered in Bournemouth, Exchequer has developed the Enterprise range
of products, a fully integrated, 32-bit Windows accounting software product
designed to maximise the productivity of a company’s entire accounting
operation.

Enterprise is the first accounting system to take full advantage of cutting
edge technologies like multi-threading, client/server, object-oriented
design and eBIS-XML for which Enterprise was the first mid-range accounting
package accredited. It is also EMU compliant, incorporating dual base
currency reporting and more recentlytheeuro base conversion accreditation.

Exchequer is the current holder of the Accountancy Age Award for Best
Mid-Range Accounting Software, which it has won two years running. It is
also the holder of BASDA’s (Business ApplicationSoftware Developers’
Association) Best Mid-Range Package and theEuropean E-Commerce Association
2000 Award for Most Advanced XML Application. Over 3,500 companies and over
6,000 users use Exchequer’s Enterprise Software, including GMTV, British
Gymnastics, The Rosemary Conley Group, Organix Brands, One World Action, Yo
Sushi!, GKN, HJ Heinz, Marks & Spencer Plc, Virgin Energy, National Express
and Securicor (Guernsey & Jersey). Visit www.exchequer.com

Contacts:
Lisa Walden, Actinic. Tel 01932 871000, Mailto:lwalden@actinic.co.uk
Jane Lee, Dexterity (PR for Actinic). Tel 01273 470199,
Mailto:jane.lee@dexterity.co.uk
George Coleman or Jo Balfour at LEWIS, the IT PR agency (PR for Exchequer)
Tel: 020 7802 2626, Mailto:georgec@lewispr.com or mailto:joanneb@lewispr.com



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Dexterity
Specialist in IT Press Relations
4 Church Row, Lewes, East Sussex, BN7 2PU, UK
Tel +44 (0)1273 470199 Fax +44 (0)1273 897507
Mailto:jane.lee@dexterity.co.uk
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