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THEALE, 10 May 2001- Graphics board and networking vendor ELSA has appointed Peter Griffin (age 31) as UK marketing manager.

He brings in-depth knowledge of the 3D graphics market, having worked as Northern European marketing manager for rival graphics board maker 3Dfx. He also has experience of the SME and corporate computing markets, gained with Fujitsu-Siemens and Micro Warehouse.

Commenting on his appointment Peter said, "ELSA has over twenty years experience in its field and has had a UK presence since March 1999. The last two years have seen ELSA build a business, establish distribution and reseller channels and begin to build a brand. This solid foundation provides the perfect building block for a coherent marketing structure, as ELSA develops its channel strategy."


Background


ELSA is one of the leading providers of Internet access and
computer graphics solutions for the PC. Its product range includes modems,
ISDN adapters, ISDN and DSL routers, videoconferencing systems, graphics
boards and monitors. ELSA was founded in 1980 and today has more than 600
employees. In addition to its headquarters in Aachen, Germany, it also
maintains subsidiaries in San José (USA), Taipei (Taiwan) and Tokyo (Japan)
as well as in London (UK), Paris (France), Milan (Italy), Madrid (Spain),
Stockholm (Sweden) and Eke (Belgium). Since June 1998, ELSA AG shares are
traded on the "Neuer Markt" trading segment of the Frankfurt stock exchange
in Germany.


ELSA G.B. Ltd, 1210 Parkview, Arlington Business Park, Theale, Berkshire RG7 4TY

Tel: 0118 965 7755, Fax: 0118 965 7756

Free phone sales no.: 08000 56 34 45

Web site: http://www.elsa.co.uk



Press contact: Frank Smith, Kim Williams, Steven Lowe, Them Edge Partnership,

Phone: 01625 511966, Fax: 01625 511967

Email: frank@edge-pr.co.uk / kim@edge-pr.co.uk / Steve@edge-pr.co.uk



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