BIOCODE AND CYVEILLANCE FORM
BRAND PROTECTION ALLIANCE
MAY 15, 2001 - Cyveillance, Inc., a provider of automated Internet Intelligence, and Biocode, which offers product tracking and anti-counterfeit services, have formed a strategic partnership for integrated online and offline brand protection services.
Biocode’s technology uses covert immunoassay ‘fingerprinting’ techniques to authenticate, track and trace unauthorized distribution of brand name products. Cyveillance will couple its online unauthorized distribution service with Biocode’s forensic fingerprinting to identify vulnerable links in the physical distribution chain that can be tracked using Biocode’s chemical markers.
A major focus of the Biocode-Cyveillance alliance will be the pharmaceutical industry, where counterfeiting and unauthorized distribution are major issues. Industry experts suggest that some 25 percent of unauthorized distribution of pharmaceutical drugs takes place online. Cyveillance will deploy its proprietary technology to identify points of sale on the Internet where specific drugs are being sold. Biocode will use that information and analyse the actual products being sold to determine their authenticity. The result is a complete solution for pharmaceutical companies, which can now use the team for both online and physical distribution management services.
“Cyveillance’s alliance with Biocode brings a much needed solution to the pharmaceutical industry. Unauthorized distribution is rampant - to combat this concern, pharmaceutical companies must address their distribution systems both online and offline,” said Panos Anastassiadis, president and CEO, Cyveillance. “Managing unauthorized distribution of drugs preserves the brand names companies have built and protects the consumer, both of which are critical concerns for the industry.”
John Davies, CEO of Biocode, said: “Having been at the forefront of the challenge to minimise both counterfeiting and diversion issues in the physical supply chain, we are delighted to extend our services to the Internet. We are now able to offer clients a comprehensive service from beginning to end. By addressing issues with both an online and offline component, I believe the pharmaceutical industry will be better equipped to eradicate the threats from counterfeiting and diversion.”
Biocode Inc. is a leading provider of brand protection technology and services. Biocode’s patented technology enables companies to insert proprietary fingerprints into their products, and product packaging, making it possible to track, trace and authenticate those products anyplace in the world. Biocode’s “Beginning to End” integrated services provide single source management of risk assessment, surveillance, data-management and enforcement activities. Biocode’s technology and integrated services are being used globally by multinational corporations and governments to recover revenue and to protect against brand abuse and false liability in industries such as pharmaceuticals, petroleum, agrochemical, branded spirits, and fast moving consumer goods. Biocode has operations in Bethlehem, Pa. and York, UK. For more information call +44 (0) 1904 486 800.
About Cyveillance, Inc.
Cyveillance, Inc. helps companies address critical business issues by delivering 100 percent relevant, actionable intelligence mined directly from the Internet. Cyveillance’s solutions enable businesses to capture revenue by taking control of their brand identity, digital assets and corporate reputation online. Cyveillance configures its proprietary technology with client-specific parameters to locate and categorize unstructured content, transforming the Internet into a critical resource for strategic analysis. Cyveillance’s hosted solutions are available in multiple languages and designed to serve its growing list of Global 2000 organizations. Cyveillance headquarters are in Arlington, VA with international operations based in London. For more information, please call 888.243.0097 or visit http://www.cyveillance.com.
For further information, please contact Paul Woodrow at bankside Consultants Ltd on 020-7220 7477 Email: firstname.lastname@example.org
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