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London-based Application Service Provider (ASP) and e-services company, iDesk pIc, today announced it has signed an agreement with Soundfederation that will allow iDesk to access Soundfederation’s Internet ready music, sound effect and voice file libraries. These libraries will be used together with iDesk’s web design products to make the addition of background music, sound effects and voice messages to customer’s sites as easy as adding pictures to a web page. iDesk will also be making use of Soundfederation’s bespoke service to add sound to their own bespoke web design products.

The traditional media formats of television, film and radio are quickly converging with new formats such as Internet, Intranet, Cable and WAP. The sonic identity that has been created for a company’s website should be as powerful as that for use in the traditional media. This calls for a total audio solution – and this is the service that Soundfederation will be providing to iDesk. Studies* show that interactive audio retains audiences longer, provides more meaningful impressions for advertisers and presents online companies the opportunity to sell more products and build larger web communities.

“The Soundfederation service provides extra value to iDesk’s product offerings and acts as a significant step towards audio becoming standard on all websites”, said Garry Davis, product manager at iDesk. “ We believe sound will be as important to the future of website design as Flash was over the past couple of years.”

The Soundfederation library at has the largest, fully searchable on-line catalogue of original music, sound effects and dialogue covering every market on the Internet, from extensive corporate sites through to adult entertainment.

“Our composers are experts in creating sound for commercial use”, said Mark Sayer-Wade, Soundfederation CEO. “They know how to create sound that catches your attention and sells a product, sound delivered by the most innovative audio technology and supported by a framework of absolute expertise at all levels. We supply sound files in Windows .wav, mp3 and Beatnik rmf formats. At the present time Beatnik software provides the fastest available method of delivery for sound on the Net, allowing Web designers to get music on a page in real time. Partnership with iDesk is a great opportunity for us both to herald the end of silence on the Web.”

iDesk offers 3 products as part of its web design services aimed at the ISP and Telecommunications market and their customers:

Web Builder

Users can create simple but effective websites using an online creation tool - these can then be maintained online. Users choose sounds from a number of sound files in different categories. These are then integrated within the site, all without any technical knowledge.

Web Template

Allows users to pre-define elements of their required website design, including sound files selected from a number of different categories. This template is designed online, and then a design agent calls the customer to alter and adapt the site to their requirements.


iDesk will use Soundfederation’s bespoke service to simply and reliably add exclusive custom sound to websites. This will be included in both the web template and bespoke product services.

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About iDesk
iDesk is a dynamic e-services company that has developed a range of innovative products and services for the new digital economy. Products include Internet access support for small and medium sized enterprises (SMEs), consumer dial-up support, web design, online customer care products, application service provider (ASP) technologies and our proprietary ‘OSM’ helpdesk management software. Focused on the ISP and Telecom sectors iDesk has over 30 ISP customers and over 450 staff.

About Soundfederation

Soundfederation was formed in May 2000 by bringing together the talents of leading composers and sound designers from around the world, the City of London’s brightest IT minds and music publishers with over 70 years of experience. Soundfederation offers a fully bespoke (custom) service in addition to its online library, and is already offering sound solutions in the fields of commercial websites, online training, film soundtracks and advertising.

*Source: Michael Moon President Gistics Incorporated - a US based Solutions Research Agency for the Interactive Corporation

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