"Lies, Back-Stabbing and Greed" Breed Top New UK News Website
The Inquirer, the UK-based IT news website, has reached its first readership target just six weeks after launch. Last Friday (11/05/2001) saw unique page impressions hit a record 128,701 following steady growth since the site's launch in March. Over the week, The 'Inq' piled up well over 510,000 page views.
The Inquirer was set up by Mike Magee (ticker: DODGY), who co-founded well-known IT site The Register seven years ago after countless years editing and managing all manner of things which could be Aardvark Today and Fish Farming Monthly but weren't. Mike edited his first, paper-based magazine, thirty years back.
"We were aiming to reach 100,000 page views by the end of May, but we're delighted to have beaten the target so easily," says Magee. "This is a change from seven years hard slog at my previous place. Roll on 250,000." Magee points to the growing number of referrals from other leading sites as contributing to the growing number of readers. "People have been quick to recognise that we regularly break news first - sometimes days before other people. In Web terms, that's an eternity."
The Inquirer features not only IT news, building on Magee's unrivalled contacts in the semiconductor industry, but also plans to expand its output to attract a more general readership. The magazine recently offered BT boss Sir Peter Bonfield a job, should he ever be ousted from the telecommunications giant. Bonfield has yet to reply.
"People who think the IT industry is dull should remember that it's populated with people for whom 'fallible' is too kind a word. It's an industry jam-packed with incompetence, lies, back-stabbing and greed - just like real life in fact."
The Inquirer team also includes Andrew Thomas, who worked with Magee on The Register and who, in addition to 20 years journalism experience has also worked on the other side of the fence for companies such as IBM and Intel. "It's far more rewarding highlighting companies' shortcomings than trying to put a positive spin on them," claims Thomas. In addition, The Inquirer also has correspondents in the US, headed up by Zach Gusky and mainland Europe, including Fuad Abazovic, almost certainly the web's first Bosnia Herzegovina-based hardware reviewer.
The Inquirer is at http://www.theinquirer.net.
Further information, photography and interviews with The Inquirer team are available via Fliss Buckles at MCC International. Fliss.Buckles@mccint.com.
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