Virus Protection and Firewalls Rank Among Most Desired Services
BroadJump Inc, provider of software solutions for the efficient and rapid deployment of broadband services, today announced key findings from a recent study measuring US subscriber preferences and purchasing behaviour for premium broadband services. According to the study, virus protection and firewalls emerged as the most desired services, followed by Internet telephony, instant messaging and streaming audio. Broadband users prefer pay-per-use over subscription-based services, according to the study conducted by BroadJump and Boston Research Group.
Service providers not only recognise a significant market opportunity in delivering enhanced services, but also understand that these services are essential to attracting and retaining subscribers in an increasingly competitive market. Although service providers acknowledge the value and necessity associated with offering enhanced broadband services, there has been little data available to indicate which services will receive the most consumer acceptance and generate the highest revenue opportunity.
Broadband Subscribers Want It All and Will Pay
BroadJump commissioned the Boston Research Group to conduct a survey of 1,000 residential Internet users in the United States -- 600 broadband (DSL, cable and fixed wireless) and 400 dial-up. According to the study:
· The services that ranked most desirable among broadband respondents are virus protection (68% indicated interest) and firewall applications (67% indicated interest).
· Internet telephony, instant messaging and streaming audio rank together as the second most desired tier of services (46-50% of broadband respondents indicated interest).
· More than 60% of broadband respondents would prefer to pay for services on a pay-per-use rather than subscription basis.
· Broadband respondents would prefer to keep their monthly access charges lower rather than save on usage charges.
· Broadband respondents are willing to commit to an annual service agreement if it will keep their additional monthly service charges to a minimum.
· Almost 75% of all respondents preferred a service provider that offers enhanced services over broadband.
· Respondents indicated the availability of specific enhanced services as a critical factor in selecting and staying with their broadband service provider.
Paul Flaxman, Vice President of Boston Research Group, comments, "While the level of interest across all services was noteworthy, the willingness to pay a premium for specific services suggests that respondents viewed these as a natural extension of a service provider’s offerings. As general market acceptance of these services increases, a significant revenue stream is likely to follow.”
Industry Validates Findings
Greg Crosby, Assistant Vice President for broadband wireline product management of Sprint, adds, “Knowing consumer preferences for enhanced broadband services is invaluable to our business. With this information, we can strategically choose which services to offer our subscribers. BroadJump has shown over and over again that it knows the broadband industry.”
Kenny Van Zant, COO, BroadJump, explains, “As broadband access faces commoditisation, service providers realise that merely offering connectivity is not sufficient. The best-positioned service providers will be the ones that generate incremental revenue and differentiate their service by offering premium content and services. At BroadJump, we continue to work with our customers, empowering them with the intelligence to help them grow their business.”
BroadJump, Inc. creates software that allows residential broadband service providers - cable, DSL and fixed wireless - to streamline installation, manage the connection and enable the fulfilment of new services. With BroadJump's solutions, service providers can enhance the subscriber experience through intelligent deployment of applications, content and valuable new services. BroadJump's announced customers include Adelphia Communications, AT&T Broadband, BellSouth Communications, Road Runner, SBC Communications, Sprint (DSL and fixed wireless), and Time Warner. Founded in November 1998 by broadband and software industry veterans, BroadJump is headquartered in Austin, Texas.
Further information is available from: http://www.broadjump.com
About Boston Research Group
Boston Research Group is an independent market research firm, specialising in primary research for the high technology and telecommunications industries.
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MCC International Ltd
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